NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Andrew McClure: Bringing I.o.T to Agriculture | Main | Robin Sagon Drews: Co-Founder of Independence Day Clothing »

Roberta Matuson: President of Matuson Consulting

My NativeAdVantage: One of my clients said it best. "When it comes to management of people, Roberta sees through all the noise to the heart of the matter."


For more than 25 years, Roberta Matuson, president of Matuson Consulting (, has helped leaders in Fortune 500 companies, including General Motors, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is
known globally as “The Talent Maximizer®.” Roberta is the person that top employment site Monster and global retail giant Staples turns to for advice on talent. She is the author of the international best-seller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top 5 Business Book For Leaders and Talent Magnetism (Nicholas Brealey, October 2013). She is also an expert blogger for Fast Company, Forbes and Glass Door and a monthly columnist for The Boston Business Journal. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and who left the show unscathed.

What do you do best?

I help organizations achieve dramatic growth and market leadership through the maximization of talent. I also help transform managers into awesome leaders.

What makes you the best?

Global companies like General Motors, Staples and Monster rely on me for advice on maximizing talent. Here’s why. At the ripe old age of twenty-four, I was tossed into management with little more than a prayer. I was promoted to Director of HR for a commercial real estate company. I did the best I could, given my circumstances. However, I’m sure I did a lot of damage along the way to those who reported to me. So much so, that I wrote the best-selling book, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around to ensure that others wouldn’t have to suffer a similar fate. I’ve been in an executive role for a number of companies in various industries and understand what it takes to create the type of work environment where people love to come to work everyday and customers love to do business. I’ve had my own consulting practice, Matuson Consulting, for 18 years and have had the privilege of working with executives who lead some incredible companies. I do what I tell my clients to do. I improve everyday. I have a mentor and I frequently attend programs that will enable me to better serve my clients. I love what I do and it shows.

How will you stay the best?

I practice what I preach. I believe in having one life. In other words, I don’t try to separate my work life and my personal life. This philosophy enables me to take whatever opportunities are in front of me without hesitation. I may take several weeks off to travel with my family and incorporate this experience when blogging for Forbes or writing for Monster. I continue to challenge myself to be the best at whatever I do.

What are your aspirations: business & personal?

To see my kids grow into healthy adults with a similar zest for life as I have. To provide executives with more balance in their lives. Many are working too hard and could benefit from working smarter so they can enjoy all that life has to offer.

What fascinates you?

People fascinate me. Just when you think you know what someone will do, they’ll surprise you!

Favorite Motto?

Just do it!

Favorite People?

My spouse Ron, who keeps me laughing day in and day out.

Favorite Places?

Paris. I sure hope I get to live there!

Favorite Products?

My iPhone and iPad

Current Passions?

Travel. I took a year off to travel around the world by myself. A day doesn’t go by, when I don’t think about a place that I’ve visited. I may have slowed my travel down for a bit as a result of having other priorities, but I do hope that it won’t be long before I’m “on the road” again.

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