NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Amanda Abella: Business Coach & Bestselling Author | Main | Ruth Ben-Ghiat: Award-Winning Author & Media Commentator »

Phil Hunter: Founder/CEO of Ordo

My NativeAdVantage:


Phil qualified from Oxford Brookes as an Automotive Engineer back in 2006, had numerous roles working in Motorsport and Engine Development, then returned to academia to complete a Masters in Management from Leeds Business School. Since then he has been an Analytics Manager for the largest search aggregating platform before founding Ordo in 2014.

What’s Your NativeAdVantage:

What do you do best?

I solve problems using data. I hadn’t realised until recently but every role I have had has had the same core element running through it.

If I see inefficiency, I focus in on it. I’m always looking for improvements that can be made, which can be from anything from standing in a line, to ordering a book, to making cars go faster round a track.

What makes you the best?

“The best” a strong title. I have spent my life getting frustrated by inefficiency so I guess the fact you are always looking for improvement instils a practice in you that helps you to get better constantly.

At Ordo we focus on using data to improve all aspects of a business, the consumer interaction and helping everyone. I guess this is just a reflection on my skill set.

How will you become the best?

By deduction I am already the best based on your last question.  I don’t think the best is an achievable state, you can be the best at something, but that only means you are better than the competition. You can never be better than yourself. So I guess on that basis, never stop growing, learning & doing.

What are your aspirations?

Personal: I want to help people to become better at what they want to do, and help them feel like they can achieve whatever they want to without the fear of failure which so many people seem to have. I’d also like to have children, as I imagine that completes you as a person.

Business: I want to build a business that benefits other businesses and their consumers, while removing as much inefficiency in the workflows as possible! (I hate waiting in line if you hadn’t already guessed)

What fascinates you?

Data…..It always amazes me the inferences you can make from data. Whether it is understanding a social movement through communication, or the effect the weather has on the sale of an item. I like the way it removes subjectivity, and you can make decisions based on a measurement (that’s the engineer in me).

What are Your Favorite:


“Success is always on the other side of Failure”

This one keeps me going through most setbacks. I also came across Robert Kiyosaki recently and his quote “Success is a poor teacher” resonated with me.


Seth Godin – The guy is a word genius, I wish I could be a fraction as articulate as him. He can break a complex feeling or interaction down to a clear and concise soundbite.


On Top of a mountain – I love being on top of the world, above the clouds, in the cold, clean air. Although it’s a complicated feeling due to my fear of heights!


Anything that solves a problem in the simplest way. There is no substitute for intelligent, uncomplicated design.


I love learning and putting new knowledge into practice. I like to hear different perspectives on things and have a reasoned and objective discussion about it.

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