NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Lily Rice: Founder/Designer of Lexie Sport | Main | Aneesh Sheth: Singer, Actress, Filmmaker & Activist »

"Wildman" Steve Brill: Naturalist-Author

My NativeAdVantage:


Naturalist-author "Wildman" Steve Brill is America's go-to guy for foraging. He's been leading foraging tours and providing demos for the public, for schools, day camps, birthday parties, museums, nature centers, parks departments, restaurants and chefs, garden clubs, hiking clubs, teaching farms, nurseries, and other organizations, in parks and natural areas throughout the Greater NY area, since 1982.

He created his own website, Foraging with the "Wildman." His Identifying and Harvesting Edible and Medicinal Plants in Wild (and Not-So-Wild) Places (William Morrow Publishers, 1994) is considered a classic on the subject. His innovative Wild Vegan Cookbook (Harvard Common Press, April, 2002) is changing the way people think of preparing gourmet food. His Shoots and Greens of Early Spring in Northeastern North America (self-published, 1986 and 2008) teaches people how the foraging season begins, and his Foraging with Kids introduces children to the natural world. His Foraging With the "Wildman" DVD is showing people how it's all done, and his iOS/ Android app, Wild Edibles, is the best foraging app in America.

But the world-famous environmental educator is still best known for having been handcuffed and arrested by undercover park rangers who infiltrated a tour, for eating a dandelion in Central Park!

To learn more, visit

(Click to buy App)

What’s Your NativeAdVantage:

What do you do best?

I teach foraging to the public, for schools, museums, day camps, nature centers, parks departments, and other organizations throughout the Greater NY area and beyond. I also create innovative, gourmet vegan dishes using wild foods.

What makes you the best?

I know the plants and mushrooms especially well, having studied, collected and used them regularly since the early 1980s. I continue to study all areas of science, which I incorporate into my discussion of the wild plants. The same is true for plant-related history, folklore, and mythology.

I’ve studied the folk uses of the plants as medicine, as well as scientific studies of the medicinal properties of the plants, so I present this info on my tours and lectures as well.

I’m also a botanical illustrator, and use the illustrations of the plants, as well as my photos, to show people the salient features of the plants we’re finding that are necessary for correct identification, and how they change throughout the seasons.

I’ve created the definitive iOS/Android foraging app, Wild Edibles, with all the pictures, and everything I know, that I use on the tours, and I’ve also written 4 informative, entertaining books on the subject.

My tours are entertaining as well. They include anecdotes, stories, comedy, and jazz music I play on the Brillophone (see my site, for more on that).

My 11-year-old daughter, Violet Brill, co-leads half my tours. Very popular with the tour participants (especially the other kids,) she knows all the plants, finds them more quickly than I do, and steals the punch lines of all my jokes!

In the kitchen, I continue to experiment with recipes, drawing on the culinary traditions of cultures from around the world, plus culinary science. I apply these to wild foods, along with the unusual ingredients in health food stores that conventional chefs ignore.

How will you become the best?

You need to love your subject, learn everything you can about it through every means possible, continue adding to your knowledge, and involve yourself with the subject matter.

What are your aspirations?

Personal: I want to continue being the best father I possibly can be for my daughter, and have lots of fun with her as she grows up and continues to develop her potential.

I want to continue to develop my skills and knowledge, which, of course, also relate to my business.

I want to continue studying science, philosophy, and chess, and listen to lots of jazz. I’d like to stay physically fit and healthy well into old age, and beat my iPad at chess more often (I used to be an active class A-rated tournament player, and an expert-rated correspondence chess player).

Business: I want to continue leading foraging tours in many diverse situations, and continue making them better and better. I want to write more books, including an e- book that incorporates text, photos, and videos. I want to add more depth and features to my app, and I’d like to incorporate my daughter, who wants to teach foraging when she grows up, more and more into my business.

(Click to purchase book)

What fascinates you?

The natural world, and the science that underlies it, has fascinated me ever since I was very young. I also love human creativity, in science, philosophy, the arts, and music, especially jazz.


Bix Beiderbecke, the great jazz cornetist, pianist, and composer of the early 20th century, has been my greatest artistic inspiration ever since I discovered him many decades ago.


“The unexamined life isn’t worth living.” (Socrates)


I’m inspired by everyone creative, in science, in the arts, and in the humanities, from Socrates to Albert Einstein, or from Bobby Fischer (who I’d met) to Duke Ellington. I also admire all the people who work so hard to keep our planet green and healthy.

(Click to purchase book)


I like all natural places, from Central Park (where, because there are no deer, you can find more edible wild plants than in the countryside), to The Galapagos and Antarctica, which I visited.


If this question is about products I use:

I love all my cooking equipment, my iMac, my iPhone, and even my iPad, even though it sometimes beats me at chess!

If this question is about products I sell, they’re listed in my bio.


I love nature, science, cooking, working with kids, jazz, literature, history, science fiction, and co-leading foraging tours with my daughter.

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