NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Michael Sean Sullivan: Principal at Artifacts Consulting Inc.

My NativeAdVantage:


Michael Sean Sullivan is the principal at Artifacts Consulting Inc., a Tacoma based historic preservation and architectural conservation studio started in 1997. Artifacts has served as architectural conservator for the Washington State Capitol Campus and has provided preservation consulting services to private and public clients throughout the Northwest. Among current project, Artifacts is preparing Historic Structure Reports for the National Historic Landmark Panama Hotel in Seattle’s International District and the Ernest Hemingway House in Ketchum Idaho and an expanded National Register of Historic Places District Nomination for the Washington State Capital Campus. Recently completed projects include the three yearlong rehabilitation of King Street Station in Seattle, landmark designation for Seattle Center and the conduct of a site inventory and context statement for Washington State’s Maritime Heritage Area including Puget Sound, Grays Harbor and the Olympic Peninsula.

Mr. Sullivan is past president of the Washington Trust for Historic Preservation and served as Western States Vice Chair on the Executive Committee of the Advisors to the National Trust for Historic Preservation, the Board of Directors at HistoryLink and the Grant Committee for Humanities Washington.

Michael also has been an adjunct faculty member at the University of Washington Tacoma since 1993 teaching Pacific Northwest history and urban studies. He has taught a very popular course on the History of Tacoma for more than twenty years, shaping the way students, planners, storytellers and decision makers view the city of destiny. In his free time Michael makes furniture, writes on history, culture and currently, the influence of the Northwest on detective fiction and film noir.

What’s Your NativeAdVantage:

What do you do best?

Mark Twain said “History doesn’t repeat itself but it rhymes”. I’m a public historian with an ear and eye for good rhymes, for the way people and events in the past inform and color the present and future. I think collective memory is critical to culture and a sense of community and I love the search for and discovery of the stories, images and objects that trigger memory. While many of the smartest people who ever lived may not still be with us and some of the most important human experiences that ever occurred may not have been in our time, it doesn’t mean they are completely beyond our reach. Wisdom is cumulative and accessible through history and culture.

What makes you the best?

I work and teach in the realm of historic preservation and my most satisfying moments come from finding the connections between story and place. It’s one thing to stand on a corner or stare at a building but what leaves a real mark in the experience is knowing the story that goes with the place. Ask yourself where is the most unforgettable place you have ever been and it will be the story that you remember first.

How will you become the best?

The best historians and storytellers are curious listeners and driven investigators. I try to be both with a sense of humor and human interest.

What are your aspirations?

Personal: I want to participate in the building of culture in a global sense and community at a local level.

Business: I would like to see sustainability and reuse better incorporated into the management of the built environment. We wear and tear down far too many structures in our urban places and we demean the important skilled jobs and work required to creatively prolong the usefulness of well-built buildings. Instead we are continually assembling a disposable environment of shelters and containers without distinction or value. I want to help people make smart decisions about what to keep.

What fascinates you?

Favorite: A good story well told. Glass plate negatives.


Native elders from the Makah people at the far Northwest tip of the continental U.S.


Taos Pueblo, Sullivan’s Pub in Waterville Ireland, Museum of Modern Art Nitrate Film Library in Hamlin, Pennsylvania and Kennecott Mines, Alaska  


Hand made furniture and personally designed hand sewn clothing. Anything printed by letter press.


Audio podcasts, web based mixed media storytelling and classic radio drama.

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