NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« DAVE PELZER: # 1 New York Times and # 1 International Best Selling Author Recipient of The National Jefferson Award | Main | Dr. David Katz: Founding Director of Yale University’s Yale-Griffin Prevention Research Center »

Justin Weinstein: Filmmaker 

My NativeAdVantage:


Justin Weinstein is a Brooklyn-based filmmaker and former scientist. His childhood love of movies was paralleled by a fascination with science and, in the pre-internet Apple II era, with coding and hacking.

He studied Filmmaking at NYU for his BFA, but with the rise of the Human Genome Project turned to genetics as a way to combine his interests in coding and science. Weinstein went on to earn an MA, M.Phil, and PhD in Genetics from Columbia University, where he focused his research on the role of genetic recombination in cancer and aging. Restless with life in the laboratory he turned to documentary filmmaking beginning at the science department of WNET/Thirteen, the New York PBS station. There he worked on documentary shorts on the neurobiology of mental depression and Big Ideas, a documentary on the Institute for Advanced Study hosted by Ira Flatow of Science Friday.

His early work was in broadcast journalism focused on science and environmental subjects, including a 2-hour Peter Jennings Reporting special on life in the universe, the Frontline documentary Hot Politics, about the struggles of the US political system in dealing with climate change, a documentary for Al Jazeera English about mountaintop coal mining, and the ABC News 20/20 Primetime Special Last Days on Earth about global threats to humanity. Most recently, Weinstein has been pursuing more creative storytelling in feature documentaries. He wrote and edited the Being Elmo; A Puppeteer’s Journey, which won the Special Jury Prize at the Sundance Film Festival in 2011 and for which Weinstein and fellow writer/editor Philip Shane were nominated for The Humanitas Prize which honors "film & television writers whose work explores the human condition in a nuanced, meaningful way."

His most recent film is the award-winning feature documentary An Honest Liar, a film about truth and deception in the life of the magician, escape artist, and world-renowned skeptic James “the Amazing Randi.” Directed by Weinstein and Tyler Measom, it premiered at the 2014 Tribeca Film Festival before winning numerous Jury and Audience Choice Best Documentary awards prior to being released theatrically nationwide. The film, now available on iTunes and other platforms, will also be broadcast on the PBS series Independent Lens in 2016. Weinstein also directs for commercial projects and television, executive produces films, and currently has several projects in development including a feature film adaptation of An Honest Liar with Barry Sonnenfeld (Get Shorty, Men in Black) signed on to direct.

What’s Your NativeAdVantage:

What do you do best?

Finding creative solutions I suppose. And clam pasta – I’ve been perfecting a recipe for a white clam sauce over many years.

What makes you the best?

I would not claim to be “the best”. But I would say I’m relentless at making my work the best it can be.

You can have many inspirations and ideas, but it’s necessary to decide which is best to act on and hone to be even better. This means identifying not just what works, but also the problems holding things back from working better. Then you can analyze those problems and come up with creative solutions.

To do this my background in both science and the arts is useful because I can use both sides of my brain, so to speak – and apply analytical rigor combined with open creativity.

How will you become the best?

Keeping an open mind to new possibilities while both expanding and honing my craft. And constantly improving my clam sauce.

What are your aspirations?


To have more free time to be able to nurture other interests and activities, as well as to improve my clam sauce.


To do more smaller projects - commercials and industrial films – alongside my long-form work. Short-form work can be fabulous and can be done in weeks rather than years.

To write and direct narrative films, but not mediocre or unnecessary ones. In general, even a mediocre documentary is valuable for its content or for exposing audiences to new issues. Mediocre narrative films, on the other hand, just feel useless. I never want to make a film whose existence feels unnecessary.

What fascinates you?

The intricate and miraculous way biological life works

How people can tenaciously hold beliefs about things that are demonstrably untrue

The art of visual storytelling



Look deep into nature, and then you will understand everything better. (Einstein, not me.)


Too hard to choose. I’ll go with my dog, Tako.


Jungles like Mulu in Borneo. Desert landscapes, like the Negev and Sinai, parts of New Mexico, Arizona, and Utah. Italy, especially the countryside. New York City. A dark movie theater right before the film begins.


Good cured pork products like Prosciutto and wild boar salami, stinky cheeses, strong Belgian beer.


Watching and making movies, good books, human rights, cooking and eating shellfish and crustaceans.

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