NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Odi Dahan: Founder & CEO of GreenIQ | Main | David Ackerman: Founder & CEO of Tobacco Motorwear Company »

James Simpson: Co-Founder of Opus Fresh Apparel Co & Freshly Ground Creative

My NativeAdVantage:


James is Co founder of Opus Fresh Apparel Co and Freshly Ground Creative. An entrepreneurial creative and part time athlete. Passionate about design, film, the outdoors, creativity and business. After a career as a national representative athlete, he founded Freshly Ground Creative & Opus Fresh Apparel Company, acquiring broad skills and experience from concept to market in both product and service based industries.

His education includes graduating with a Bachelor of Commerce and a Graduate Diploma in Marketing and Management from the University of Otago. While employed in various roles, went on to complete one year diplomas and certificate qualifications in Film & Television Production, Graphic Design & Motion Graphic Design respectively. Also holds a Diploma in Exercise Prescription, has represented New Zealand in white water kayaking and was a university games gold medalist in snow skiing. Work history includes contracts as a ski instructor, TV presenter, hole digger & dish washer.

What’s Your NativeAdVantage:

What do you do best?

I'm pretty good with ideas and concepts. Developing and designing the overall aesthetic/story/message for our brand or a clients brand using an appropriate 'voice' is probably my biggest strength. I'm also pretty honest and straight up, so theres not much 'beating around the bush' even if I end up being wrong, I'm happy to accept that and am pretty comfortable giving my instinctual/honest opinion. 

What makes you the best?

I feel kind of awkward answering this one... I guess having the knowledge that I'm not the best makes me the best…? I certainly believe in my gut and have developed a good sense of my instinct for business and creativity (probably through failure), but over the years of collaboration with some incredibly talented and smart people I'm under no illusion that my ideas are the best. I'm always striving for that final 5% in any project, to make it as good as it can be, but I'm totally comfortable with the fact that my colleagues may have the better solution on the day. 

How will you become the best?

I come from a background in competitive sports so I tend to employ the same mentality for my businesses: Train (work), rest, repeat. I feel like I'm not naturally good at most things, so I believe in the practice makes perfect mentality. I'm aiming at clocking my 10,000 hours in business and design as we speak. I'm a big believer in mastery, I've experienced it to some degree through sport in the past and have seen clear evidence of it in my peers. When they have done their time, their confidence and as a result performance ascends to a new level (or is it the other way around)…

What are your aspirations?

Personal: To become more comfortable in myself as an entrepreneur, even to the point of feeling comfortable calling myself an entrepreneur. I used to feel that way in sport as an 'athlete', but at this stage of my business career I feel like a bit of a minnow so am just focussed on learning and growing as much as possible. I also want to try to gain a balance between business (or work), physical health and leisure time, that also includes making more time for my family and friends, I have a tendency to bury myself in work and not connect with the people I love as much as I should.

Business: Just to continue to grow what we have started, to continue to collaborate on exciting new projects with talented people and learn more about how our businesses can make a positive change to the environment or spread positive messages socially.

What fascinates you?

Conciseness and our place in the universe. 



All you need is a dollar and a dream. 


Too many to mention, I have been effected by some amazingly talented and giving mentors over the years (all of which have put up with my perplexing nature).

My Dad: He always questions my actions and holds me accountable to a high standard, he's my harshest critic as well as my biggest supporter.


Hakuba, Japan.

Southern Alps, New Zealand.

Taupo/Rotorua, New Zealand.

Banff, Canada.


New Zealand Merino.

Adobe Creative Suite, Final Cut Pro/X - Absolutely essential tools in a lean start up.

Go Pro - that camera changed the landscape of filmmaking, especially in the action sports space.

Cinema cameras are always changing so no specific model - something with good colour depth and high frame rates…

Craft beer -  there are some absolutely beautiful beers coming out of the craft beer race at the moment.

Wellington coffee - essential for start ups and creative pursuits.


Design, film, the outdoors, travel, sports… Good food, good beer/wine, good company.

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    Response: Jacqui Agney

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