NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

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Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« James Simpson: Co-Founder of Opus Fresh Apparel Co & Freshly Ground Creative | Main | Charli Cohen: Fashion Designer »

David Ackerman: Founder & CEO of Tobacco Motorwear Company

My NativeAdVantage:


David Ackerman is the Founder and CEO of Tobacco Motorwear Company. The company recently completed a successful Kickstarter campaign in which they raised over $120,000, making it among the most successful fashion Kickstarters and placed it in the top 1% of Kickstarters ever launched.
Also is a writer and director, he is known for creating web videos for brands that get millions of views. His latest project for Pizza Hut has been shared over 60K times and has over 3 Million views.

What’s Your NativeAdVantage:

What do you do best?

I am good at creating content that connects with the audience. Before I started Tobacco I made branded Youtube videos. When I started this company I decided we wanted to be more than an motorcycle apparel company but also a media company. We are still working on that but we always have something cooking in the video department that will help us connect to riders and not just try to sell pants 24/7.

What makes you the best?

I digested media as a kid. I would get so engrossed in movies or TV shows that you had to shake me to get my attention. I still do that and it drives my wife crazy. I think I really see the story in things and I believe story is important. If you can tell a good story you can create awesome content with a cell phone camera.

How will you become the best?

I’ll answer this in generalities. Take risks. Be honest with yourself. Find people you believe in and trust and surround yourself with those people. Don’t be afraid of not being the best because you will never be the best at everything.

What are your aspirations?

Personal: I just want to be a nice person. I hope I’m successful in business but I don’t want to become someone I wouldn’t have liked when I was a kid. Its hard to always be generous and kind and not talk bad behind peoples backs, and really listen to others. Something in our nature makes us want to be selfish. I just want to avoid those things.

Business: I have so many ideas and I’ve read, or heard a lot that you should pick one thing and be the best and just do that one thing but I’m not like that. I love the idea of the renaissance man, the artist/scientist/merchant etc. I would love to be able to employ more people and get to a point where I can help fix big problems we face in society. That may sound corny but if you have a mind that sees problems, whether in business or out in the world, you can’t help to think of solutions. Even if they wouldn’t work you feel like you should try. So I would like to keep solving problems.

What fascinates you?

Whales and entrepreneurship. I love whales lately. A couple years ago I got to swim with whale sharks and it was amazing. I’ve watched every documentary about whales I can find. Just amazing animals.

I also love seeing what businesses and new inventions are happening. I would say there are more people working as “inventor” than ever in the history of the world. Smart people doing incredible things and I love to watch.



Be Responsibly Reckless.


I work with the smartest people on the planet! Andrew Hancock, Neal Schmidt and my family. I’m sure I should be looking outward more but I’ll stick to them for now.


Baja Mexico is my sanctuary. I also have a desire to explore the Arctic or Antarctica and any high mountain.


I love clothes and camping gear. Obviously jeans, but leather jackets and wool shirts. I have I think 7 or 8 leather jackets and a bunch of wool shirts. It sucks because they look great but are too hot for LA.


I am a passionate explorer. Like Dora. I love learning and risking and doing things that scare me a little. I think that helped me start Tobacco but it has also pushed me to try all sorts of new adventures in everyday life as well as in the world.

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