NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Keenan Cummings: Product Design at AirBNB & Co-Founder of Wander


After years of working as a brand strategist and graphic designer I decided to move into product design. I cofounded a company in NYC called Wander, launched a product called Days, and later sold to Yahoo. I now lead the Experience Architecture design team at Airbnb. We build design systems to support the quality and consistency of product work at Airbnb and we develop new platforms for our users. On the side I run an event series called Designers Debate Club and blog at

What’s Your NativeAdVantage:

Someone described a T-Shaped creative as someone with “vertical expertise and lateral empathy”.

I have a few deep skills that set me apart: I work very fast, I can think and design in systems, and I can manipulate the gestalt of a logo or icon. (It’s the middle stuff that I tend to be clumsy and inexpert with.) These skills are where the “vertical expertise” comes from.

But I also feel that many designers have an inherent interest in all aspects of successful work. I am fascinated with the varied disciplines that are involved in making things. And even more so with the people and varied personalities. Engineers challenge my rationality; product managers challenge my diplomacy; writers challenge my clarity; etc. All of them challenge my humanity. This is where the lateral empathy comes from.

What do you do best?

Lead with energy and vision. I love the problem of getting a group aligned on a single big idea, and then keeping the energy level up so we can see the idea through.

What makes you the best?

I can never stick to something long enough to become great. I’ve had the privilege of being able to get just good enough at a lot of things. I’m lucky that I can make a career of that.

Never the best, occasionally great, usually good, always decent.

What are your aspirations?

Keep learning. Keep being challenged. Play to my curiosities not my strengths. Beyond that, I’d love to design a game.



“Success is measured by your willingness to have awkward conversations.” Also, “Never not stoked”.


I enjoy real people. I recently became fascinated by the idea of Normcore (not the misnomered, Larry David inspired fashion trend that was actually a concept originally called ‘Acting Basic’). From K-Hole, the coiner of the term and originators of the idea: “It’s the idea that an individual adapts to a situation at hand and embraces the normalcy of where they are and who they’re with.” To me this is what being real is. It’s more than being comfortable in your own skin, confident in your identity. It’s absolute comfort with changing who you are, adapting to your context, and sincerely, non-ironically enjoying anything that feeds mind and soul. It’s not putting on collegiate gear and ironically attending a game of “sportsball”. It’s the ability to jump between subcultures with it cynicism, fear, or irony, because those things and people are of genuine interest to you. It’s “fluidity of identity”, “empathy and connectivity.” To me that is what being real is.

And, above all, family. They are an extension of self and I am not whole without them.


From broad to specific: Anywhere in Korea; Stockholm, Sweden; Prospect Heights, Brooklyn; La Taqueria in SF’s Mission Neighborhood; a good chair with a stack of magazines; and, finally, in a state of creative flow.


Nexus 5 (so much more personality than iOS and more refined every day)


Eero Saarinen Womb Chair

Honda Ruckus

Topo Mountain Briefcase in Duck Camo

Diecast Enamel Pins by Diagonal Press


I like Video Games, Sci-fi, Debate, Children’s Toys, Identity, Youth Culture, Kanye West… it’s changing all the time.

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