NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Ruth Soukup: blogger, author, entrepreneur & NY Times bestselling author of "Living Well Spending Less: 12 Secrets of the Good Life"

My NativeAdVantage:

Ruth Soukup is a blogger, author, and entrepreneur, as well as the New York Times bestselling author of Living Well Spending Less: 12 Secrets of the Good Life.  Through her popular lifestyle blog,, she encourages more than a million monthly readers to follow their dreams and reach their goals, sharing easy-to-implement tips and strategies for saving time and money while focusing on the things that matter most.  Ruth is also the founder of the Living Well Planner™, and the founder of Elite Blog Academy. She lives in Florida with her husband Chuck and two daughters, Maggie and Annie.

What do you do best?

I’m really good at taking complicated concepts and an overwhelming amount of information and breaking it down into a sequential, step-by-step process that anyone can understand. 

What makes you the best?

I never stop learning and I’m not afraid to fail.

How will you stay the best?

I’ll never stop learning….or failing.  It’s not how many times you fail, it’s how many times you keep getting up.  Every time I make a mistake, I learn a valuable lesson, and those valuable lessons are what usually results in the biggest successes.

What are your aspirations?

Personal: I would love, love, love to take my kids out of school & just go explore the world for a couple of years—first all fifty states, then all 7 continents.  They’re almost old enough now, so it is just a matter of time!

Business: I want to get my business to a point at which 95% of my day is spent doing those tasks I love the most—writing, problem solving, & strategizing—while the other stuff gets done because of the systems and people I’ve put in place.  I want my company to be the best in the world at providing practical solutions to everyday overwhelm, and that needs to start with my own workday.

Most challenging moments

I have a really hard time saying no, and I tend to take criticism really personally.  I want to make people happy, and it really bothers me when I can’t.

Favorite Motto:

“Success is not final, failure is not fatal: It is the courage to continue that counts.” (Winston Churchill)

Favorite People:

My kids & my husband.  My kids introduced me to a love I never even knew existed before.  I often say that I love my husband with all my heart, but kids ARE my heart. My husband is my very best friend and the only one in the whole world who can provide the counterbalance to my personality.  

Favorite Places:

My best friend Edie’s back porch, overlooking Cherokee Lake in East Tennessee.

The Pacific Northwest where I grew up, especially anywhere with a view of Puget Sound or the Cascades.

The Great Barrier Reef

Favorite Products:

I’m pretty minimalist with most stuff and I don’t get too attached, but if I were stuck on a desert island and I could only bring three things, I think they would be my Living Well Planner, my Keurig coffee maker, and my Bobbi Brown makeup.

Current Passions:

I’ve been trying desperately to garden for five years now, and so far the only thing I’ve managed to grow well are tomatoes and peppers. This year I decided to just stick with what I’m good at, and now my entire garden is full of nothing but tomatoes and peppers.  So I guess you could say I am passionate about tomatoes and pepper.

I also love to travel and am constantly dreaming about where my next trip might be.  I’m hoping Ireland.