NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« VINCENT HOOGEWIJS: Regional Vice President & GM of Four Seasons Hotel Amman | Main | Don Kassner: Founder of ProctorU »

Dr. Joseph Mayer: Co-Founder & CEO of Cureatr

My NativeAdVantage:


Dr. Joseph Mayer, co-founder and CEO of health tech startup Cureatr, is a leader in American healthcare, a licensed physician with experience as a clinician and in clinical research. Cureatr is a network of Care Transition Notifications™ paired with a robust care coordination platform.

In 2011, Dr. Mayer founded Cureatr during his residency at Mt. Sinai Hospital in Manhattan, where he experienced frustrating delays in communicating with other care providers while working in the ER. His experiences and his research revealed that this was an issue occurring in hospitals across the United States, and he created Cureatr as a way to resolve this communication disconnect.

Prior to Cureatr, Dr. Mayer founded two other technology and data companies. He founded Inomaly in 2007, a company that develops applications in order to enable users to find anomalies or important events within their datasets. Before Inomaly, he founded Unwired in 2006, taking the company from a startup to being awarded a government contract to build a regional wireless network in The Netherlands. Dr. Mayer holds a B.S. in Biological Sciences from Stanford University and an M.D. from Columbia University.

What do you do best?

Whether during my time as a physician, researcher, or entrepreneur I’ve always been someone who dives 100% into what I’m doing, takes risks, and does not take “no” for an answer. As a result, people notice that I’m passionate and sincere about whatever I’m working on and therefore I’ve attracted great partners, mentors, and executive champions. Ultimately, finding effective teammates and getting them excited about your vision is what has enabled me to take my ideas from concept to reality. So as a result, throughout my career, what I’ve always done best is “start or build things from scratch” – whether a company, research or volunteer endeavor – because of the characteristics described above.

What makes you the best?

My co-founder, Alex Khomenko, and I have taken everything we’ve learned from my professional healthcare career and his technology and start-up experiences and put that towards addressing a complex healthcare challenge in a simple, elegant way. We’ve hired the best possible team in Health IT, and we have phenomenal investors and advisors from across the payer and provider spectrum who provide crucial strategic guidance and perspectives. Together, we are making it possible for clinicians and care managers to know in real-time when their patients are receiving care anywhere in a region. This kind of real-time knowledge is key for providers that are participating in payment reform programs. Directing patients to the most appropriate care setting at the right time is an important factor in improving outcomes and the patient experience while reducing costs. The fact that our team understands the needs of patients, doctors and payers sets us apart in the marketplace. Our team understands the complexities involved with building regional notification networks and working with private and state-run health information exchanges, including data governance, HIPPA, and privacy and consent rules, which vary by state. However, solving for all of this complexity doesn’t mean the end product is complex. Our mobile and desktop technology is lightweight and intuitive and our clients find it easy to implement without any interruption to their jobs.  This is a major differentiator in the marketplace.

I continue to set goals for Cureatr to grow and expand to help more providers and patients across the United States. We’re working as a team to create a national network of Cureatr users, with even more advanced health IT capabilities than what we’re currently providing. Even though we are still considered to be a startup, we are opening an office in a Midwestern state – one that will help us expand and tap into regional Health IT expertise.

Biggest success?

I’ve always been a person who loves what they do, and put 100% into everything that I work on, and I believe that’s my biggest success! So, I don’t look back and measure one success against another. Right now it’s Cureatr, but at the time becoming a physician was the most rewarding experience for me.

What are your aspirations?

Personal: Personally, it’s most important for me to know that what I’m doing with Cureatr, even though not purely clinical, is actually helping patients and providers.

I have been lucky to have key mentors in my life. I believe in making and keeping relationships. I look forward to someday being a mentor to a young startup entrepreneur, just as I have been lucky enough to have.

Business: I want to build a company, culture, and product that I continue to feel excited about working on…always look forward to Mondays! Also, I want to create something that always has value for our users, partners, and customers.

Most challenging moment?

Deciding to leave full-time clinical practice to go all-in on Cureatr.

Favorite Motto:

I am not really a quote person, but growing up, I was a fan of the theoretical physicist, Richard Feynman, and have always liked this quote, which I think still applies today: "I was born not knowing and have had only a little time to change that here and there."

Favorite People:

My Cureatr staff are my favorite people and the barista that gets my coffee just right…but being serious, my parents and brother are at the top of my list.

Favorite Places:

I lived in Amsterdam for 4 years right after college. It will always feel like a second home to me, as it was a unique experience and time in my life to move to a place where I knew no one and build a community, friendships, and start my first company.

Favorite Products:

I love my car, my Breville coffee and espresso machines and my old mechanical watch. That said, as my team knows, I can’t help myself from buying the latest Apple and Android phones and products.

Current Passions:

I’m passionate about finding solutions to improve our healthcare system. And, coffee, of course.