NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Andy Weir: Author of "The Martian"

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Susan Hatje: GM of Mandarin Oriental, NY

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Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

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Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Dr. Joseph Mayer: Co-Founder & CEO of Cureatr | Main | Jared Brown: Licensed Real Estate Salesperson, The Haber Team at Douglas Elliman »

Don Kassner: Founder of ProctorU

My NativeAdVantage:


Don Kassner founded ProctorU in 2008 to help colleges and universities serve the growing number of students learning online. ProctorU provides live student identity management and proctoring services to make online testing more secure. Its unique service allows higher education institutions to securely identify and test students anywhere.

With over 12 years of experience in higher education, Kassner has a deep understanding of the unique needs of distance education, having served as the former president of the online Andrew Jackson University from 2005 to 2010. Kassner also previously served on the faculty at San Jose State University where he taught economics.

Kassner is also an active member of accreditation site review teams for the Distance Education Accreditation Commission (DEAC) and evaluates how DEAC members and applicants meet the business based accreditation standards. An active member of the higher education and edtech community, Kassner and has presented at various educational conferences and events across the country and abroad such as events with the Online Learning Consortium, the U.S. Chamber of Commerce at the USDLA President’s Forum, Online Educa Berlin, the International Technology, Education & Development Conference, and the International Conference of Education, Research & Innovation. Kassner holds both a bachelor’s degree and master’s degree in economics from San Jose State University.

(ProctorU has online proctoring centers in Hoover, Ala.; Folsom, Calif.; Livermore, Calif.; and Gilbert, Ariz. The proctors pictured are seen working in the Hoover, Ala. proctoring center in September of 2015. )

What do you do best?

I value my ability to identify opportunities and have always had a curiosity and drive that has allowed me to take advantage of these moments and make strategic connections. I have found that sometimes all you need to do is shuffle around the pieces of a puzzle to gain amazing results!

What makes you the best?

I have an open mind and I am able to see things for what they are, rather than what I’d like them to be. This realistic view is what has made it possible ProctorU to fill a growing need that we identified in higher education.

Biggest success?

The biggest success I’ve had in business is ProctorU, hands down. However, the biggest success of my life are my two wonderful children.

What are your aspirations?

Personal: I hope to live a long and happy life. I would like to focus on enjoying time with my family and living in the moment.

Business: I strive to make ProctorU the greatest company it can be and an inspiring place to work.

Most challenging moment?

I view challenges as opportunities to make myself and ProctorU stronger. I expect that my most challenging opportunity is still to come.

(ProctorU mascot Woodward J. Procki spends a day in Railroad Park in downtown Birmingham, Ala. The park is approximately 15 miles from where ProctorU was founded in Hoover, Ala.)

Favorite Motto:

 "Do the right things the right way, and you will have success.'

Favorite People:

 My family

Favorite Places:


Favorite Products: 

I travel quite a bit, so I like anything that makes travel easier.

Current Passions:

I’m a big sports fan and closely follow the San Francisco 49ers and the San Francisco Giants.

(Inc 500 Awards - From left to right, Alaina Morgan, PrcotorU Co-Founder Jarrod Morgan, Co-founder and CEO Don Kassner and Kristen Kassner attend the Inc. 500 awards ceremony after being named the No. 4 fastest-growing education company and the No. 183 overall fastest-growing company by Inc. Magazine in 2014. )