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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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Friday
Oct092015

Leon Wu: Founder and CEO Sharpe Suiting

My NativeAdVantage:

Bio:

Leon Wu is the Founder and CEO of bespoke and ready-to-wear clothing line, Sharpe Suiting.  

At Sharpe, Wu created the trademarked formula for ‘Andropometics’, which revolutionizes how one measures the body based on an individual’s gender identity.  Using nearly 4000 body measurements from over 250 bespoke clients, Wu developed a new standardized sizing for the Sharpe gender-neutral ready-to-wear line, available online and in store Fall of 2015, to luxury retail consumers in US and Canada.

With a history in genderqueer design, style and performance, Wu has also taken on speaking and fashion industry events as a decade-long expert in the area, judge, and styling consultant.

Wu holds a B.A. in Economics at UCLA and an M.B.A. at New York University Stern School of Business with an emphasis on Marketing, Change Leadership and Luxury & Retail.

What do you do best?  

Change. My passion is to lead change in the world. Right now it’s to revolutionize the way we look at gender through fashion.  

Throughout my career, I’ve thrived on the most challenging assignments, and been able to seamlessly deliver certain process or solutions to be more organized, smooth and efficient, and effectively producing returns. It quickly became important to focus these skills into driving change from within the business world. I’ve worked long and hard to further my skills, and to build a business that would change the world.

What makes you the best?  

Our business is focused on connecting to an individual at any given moment throughout a product or service delivery. My team focuses on the quality of the client experience in addition to the product and service.

When this company came to be, I realized that there is no ultimate product or service which can effectively match today’s modern complex marketplace. That is because in today’s world, in the face of such market diversity, marketing is all about personalization. The more personalized we can make a product or service, the better the business.  

Through the experience we deliver, we strive to connect with the client and develop a personalized commitment to their sense of empowerment and style. Delivering these provisions to a community that represents a market share that has often been historically underserved is especially rewarding.

How will you become the best?

We see the answer in innovation, and thinking outside of the box.

In my experience, many organizations in the corporate world are predominantly looking to maximize margins through cost reduction. As CEO at Sharpe I push myself to steer a different path.

In this industry the made-to-measure process has developed to include custom tailoring originally invented to streamline production. But with multiple fittings, efforts put into fixing a less customized system in the delivery phase turn out to decompensate the cost savings. Alterations done after a suit has been constructed jeopardize the quality of the suit. More concerning is the loss of the art of couture and the whole premise of custom and bespoke, which we (and our clients) cherish.

We want to bring back the quality of bespoke couture, while keeping the focus on also catering to the budgets and measurements of our clients. And so we’ve innovated responsively, developing a new system of sizing and reinventing the styles of menswear that our diverse clientele seek to match their own varied modes of style.

What are your aspirations?

Personal: To love and connect with as many people as possible. (This coincides wonderfully with my business aspirations).

Business: To change the world to be more socially accepting of all identities and genders through style, with our incredible community of clients and the people who make up this company and work hard at my side.

What fascinates you?  

People, in all their diversity.

We are the biggest assets on this planet. Whether we choose to love or hate each other will determine how well we thrive.

My hope is to inspire others to change the world through creating positive social impact. In my eyes, Sharpe has accomplished so much of this - from clothing a community that has rarely been able to feel well-dressed in their most important life moments to enabling a more diverse range of style representations to be seen in fashion.

Favorite Motto:  

"Whether you think you can, or you can't, you are usually right." -- Henry Ford

"To define yourself is to limit yourself." -- The Tao

People:  

Franklin D Roosevelt, for creating a system of economic structure and social welfare during a time of monopolies and chaotic banking systems that developed as a result of the industrial revolution and rapid technical advancements.

Bruce Lee for his keen focus on perfection, and consistent endeavor to physical and mental growth.   

Places:

London. As a place I spent over a year in, and look forward to returning to, I admire the country for its commitment to investing socio-economically. The life-long friends I made there (as well as my experiences of the general public) have a real genuine care for others, as well as a genuine sense of global social responsibility.

Products:

L’Occitane, Art of Shaving, Goorin Bros… Great branding. 

Passions:

Fashion | Entertainment. All as vehicles for impacting positive social or political change - we’ve had the fortune to clothe many tastemakers in these communities, and we’re looking forward to continuing to do so. As a personal career endeavor, I enjoy contributing similar efforts and philanthropy through entertainment as well. These two industries are a labor of passionate love.