NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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My NativeAdVantage:


Larry has been a TV/Film writer for over 35 years. He won the W.G.A Award for Seinfeld and was nominated for two Emmys. His career has spanned almost every facet of media, writing half hour comedies, hour dramas, features, TV movies and animation. He believes in passing on what he has learned, and thus, he has recently been teaching TV writing as an adjunct professor at the LMU School of Television and Film and has been enjoying that very much.

Larry just wrote his first novel and sold it to Random House/Broadway Books.  It’s based on the true story of Mary Handley, a young woman in late 19th century Brooklyn who was hired by the Brooklyn Police Department, when there were no policewomen, to sleuth a high profile murder. American icons such as Thomas Edison, J.P. Morgan, Nikola Tesla and many others are involved and we learn little known facts about them. Second Street Station was released this summer and the sequel, Brooklyn On Fire, will be out on January 19, 2016.

What do you do best?

Two things come immediately to mind: family and writing and in that order.  I’ve been married for 38 years and have two children who are grown and out in the world right now. I am proud to say they are thriving and that gives me great pleasure. To me, my family always comes first, and I like to think I’ve been pretty good as a husband and father.

I’ve had some great success as a writer and sometimes it can be an obsession. When I’m in the middle of a story I feel passionate about, I’ve been known to write 13, 14 hours a day, 7 days a week. That’s how it was with my novels and truly any story that has really grabbed me. That is when I write best, because that passion invariably shows on the page.

What makes you the best?

If I ever start thinking I’m the best, then I know it’s time to quit. That kind of ego can destroy the creative process.

Biggest success?

I can’t discount my W.G. A. Award for Seinfeld or my two Emmy nominations. Those were fun. However, starting a new chapter in my career as a novelist at my age and having four major publishing companies wanting to buy my book was an incredible ride, so I’ll choose that. Of course, my daughter, Erin, winning a Writers Guild Award for Mad Men, making us the only father and daughter who have both won Writers Guild Awards was also pretty darn special. P.S. She also won an Emmy.

What are your aspirations?

I want to keep writing and producing good work. I’m not the type of person who can be satisfied with playing golf all week like some of my friends.

Most challenging moment?

I guess that was telling my parents that I wanted to go into the arts. I was a graduate of Cornell and came from a family of lawyers. A career in the arts was unheard of. However, they were very good about it.

Favorite Motto:

Write what you truly believe in and are passionate about and forget trying to figure out whether it’s commercial.

Favorite People:

My family.

Favorite Products:

My Prius. Love that gas mileage!

Current Passions:

TV binge watching, movies, traveling and of course, my latest novel.