NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Leon Wu: Founder and CEO Sharpe Suiting | Main | Sean Kelly: Co-Founder & Executive Beer Drinker of Draft Top, LCC. »

Joel Strong: Satirical Photographer/Creator of MyDayWithLeo

My NativeAdVantage:


Joel Strong is a satirical photographer living in New York. By using forced perspective photography to place little cutouts of celebrity heads on top of regular people’s bodies, Strong has created a playful mashup of Humans of New York meets US Weekly. Strong’s work has appeared in publications worldwide, been shown in galleries in the U.S. and Europe, and earned him a substantial social media following. Strong was one of the few original content artists included in Rolling Stone’s recent article of the 100 Best Instagram Accounts to follow. On that list, Strong ranked just behind Madonna but a few spots ahead of Puff Daddy, which he’s probably a little too proud of.

What do you do best?

Take satirical photos.

What makes you the best?

Well, you can’t do something every day for two years and not get a little good at it. A few things are important to doing what I do well even though on the surface it might seem simple: an ironic sensibility, timing, failure, focus, no shame and a nice manicure. What I find funny seems to resonate with other people. It’s not just about simply putting Kanye on any person on any old street. It’s about putting Kanye on the RIGHT person on the RIGHT street. And that takes timing to find the right moment, spin and move the camera and the cutout and snap the picture before the moment passes me by. It also takes patience to wait out the failures. I’ve missed more perfect moments then I’ve captured. Either the cutout is in the wrong spot or the overall picture isn’t up to snuff. My success rate is well below the Mendoza Line—99% of my pictures don’t see the light of day. And I have to keep going even if I got a picture that I think is okay. I try not to post anything that’s just okay. I’m picky. I want it to be great. I don’t want to post bloop singles. I only want to show the world my home runs. Or at least my doubles to the gaps. Another skill is focus—and not necessarily the mental kind. Because I’m asking the camera to focus on blank space between the body, which is far from the camera, and the cutout, which is close, this can be the trickiest part about making a picture look good, especially in lower lighting. And last, I have to ignore the fact that I look like a real dork holding some little Beyonce cutout in the air while I’m standing on a street corner as really cool New Yorkers stroll by. I do NOT look cool doing what I do.

As my work has gained attention, imitators have popped up. Some give credit. Some don’t and that can be frustrating. But either way I take some pride in looking at their work and thinking that it’s not as funny as mine, they’re not as patient as I am, and they haven’t figured out the focus issue. And I think that’s why people hire me: I do it better. And I have the handsomest thumb in the biz.

How will you stay the best?

To keep pushing the format. Adding multiple heads to images adds a layer of complexity. I’ve experimented with stop motion and I hope to explore that more in the near future. There’s some tricks I’ve been working on that are unlike anything I’ve ever seen or shown before. And I’ve been doing more live events now and exploring other platforms like snapchat, which adds more arrows to my artistic quiver, so to speak. Today content is king so I keep pushing the content and building more series, like #mydaywithcomedianstellingjokestorappers or #manondate where I snap different male New Yorkers obviously on a date. This develops my ability to tell stories, to build narratives and to find new stories to tell. Also, having a large platform helps because it gives me the opportunity to collaborate with other talented artists, which pushes my boundaries as well.

Biggest success?

Putting pants on. Or moving to New York after 30 and making it artistically. Or buying the best mattress money could buy after my first big @mydaywithleo paycheck. One of those.

What are your aspirations?

Personal: To become friends with Gary Larson and Bill Watterson.

Business: To make a full music video using stop motion. To make a 30 second branded commercial. And I want to write a picture book.

Most challenging moment?

Sleeping on friends’ couches not too long ago. I don’t tell people this, but I gave up a comfortable career in Portland OR to move to NY. And here I was, two years in making art that a ton of people loved every day. Celebrities and big brands followed me and liked my shit. I got invited to cool parties. I’ve done lots of interviews. But for a long time, people weren’t paying me to do it and I was broke, taking the most menial jobs just to make lunch money. And I turned down lots of branded content since I wasn’t comfortable with some of the offers. Waking up every day, looking at my bank account, and exhausting friendly favors was all so humbling, especially considering the salary and comfort I gave up back home. I knew I was on the verge of making this my sole income but… it was very difficult to not just call it a day, move back to Portland and return to my comfortable, former career. There was a lot of depression in there. A lot of second-guessing happens when your mom calls and says she’s worried about you. But I think I’m a better person and artist for having stuck it out and doing my best to put smiles on people’s faces during that whole time.

What fascinates you?

The fact that over a hundred thousand people like what I do. Never ever thought I’d have an audience like that.

Favorite Motto:

“If you ever accidentally drop your keys into a river of molten lava, let ‘em go, because man, they’re gone.” —Jack Handey

Favorite People:

Demetri Martin and whoever is the creator of my new favorite TV show.

Favorite Places:

My inner child.

Favorite Products:

X-acto knives, dad jeans, and the traditional blue and orange New York Mets hat that I’ve been wearing on my head since I was 8.

Current Passions:

Man, I’ve really been enjoying this Mets’ season. I’ve been going to a lot of the games with my brother. It’s probably my favorite season being a fan of any team ever, no matter how it turns out.