NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Stephen Tringali/Maria Bissell: Filmmakers, Corridor Four | Main | Miki Turner: Award-winning photo-journalist/producer/author & Lecturer at USC's Annenberg School of Communication and Journalism »

Jeffrey Fox: Best Selling author of “How to Become CEO" & Founder of Fox and Company

My NativeAdVantage:


For over 25 years, Jeffrey Fox has been helping clients grow revenues and increase gross margins. Jeffrey is founder of Fox and Company, a management consulting firm that shows clients how to dollarize their value proposition to overcome the price objection and to shorten the sales cycle.  Fox has written  twelve best-selling business books that have been translated into over thirty languages.

Jeff is the author of “How to Become CEO,” which was on the NY Times, Business Week, Wall Street Journal, Knight-Ridder,, best seller lists.  His books have been best sellers in France, Germany, Singapore, Hong Kong and Russia.  His book, “How to Become a Rainmaker,” was selected as one of the 100 best business books ever written. His “Dollarization Discipline” was selected as one off the top thirty business books of 2006.  He is a popular speaker, appearing regularly before senior management groups and sales forces.  Jeff’s new book “The Transformative CEO: Impact Lessons From Industry Game Changers” was published in June 2012.  Jeff is a graduate of Harvard Business School. Fox and Company is in Chester, Conn.

In March 2015, three of Jeff’s classics including “How to Become a Rainmaker” were re-released with updated material.  All of Jeffrey’s books can be purchased on or any other major retailer.

What do you do best?

A young eager lawyer was explaining a complex case to his boss, the elderly founder of the firm.  After a few minutes the senior lawyer raised his hand and said, “Joey. Joey. Give me the simple of it.”  That’s what I do.  I give my clients and readers the “simple of it.”  Direct.  To the point. No fluff.  No nuances.  Straight forward.  Simple.

What makes you the best?

In 1851, Gustave Flaubert wrote: “It is no easy business to be simple.”  He was correct.  To get to the simple of it start at the beginning.  Look for the obvious, which is usually hiding behind preconceived notions, prejudice, false beliefs, conventional thinking. Distrust “crowd think” and “group think.”  Look for the opposites of crowd think. Realize you have subconscious drivers that interfere with objectivity.  Find the facts. Don’t fight the facts.  Face the facts.

How will you stay the best?

The great author Elmore Leonard famously wrote: “I leave out all the words nobody reads.”  That is a rule I follow. I always eschew clichés; tell stories; use analogies; and make up words if necessary.  (“Dollarization” is my favorite Fox word.)

Biggest Success?

Outside of my family, getting into and graduating from Harvard Business School.

Most Challenging Moment?

After grad school and the Army, my wife and I were living in an apartment.  We had no money.  A local businessman who knew us had just sold the land on which stood his family home to a land developer.  The local guy said: “You can have the house for free.  All you have to do is move it to a new location.”  I said, “We’ll take it.”  To make it happen there was much to do:  find and buy land somewhere close; find house movers; get jurisdiction approvals to move the house; temporarily move utility wires; and lots more.  And, of course, get the money to do everything.  My idea was to convince a bank that the house in a new location would be worth twice as much as the cost to move it, and that the difference in value would be our equity, our down payment.  In those days bankers were imaginative business people, not cowardly risk adverse. I found a real banker who believed in us and gave us a 30 day loan to make the move.  After the house was safe and sound on an acre with a babbling brook, another real banker gave us a mortgage with no money down.

What are your aspirations?

Personal: Make life better for my family. Re-visit Italy a few more times.  Learn Italian. Publish two children’s books.  Write one sentence that is 1/100th as good as Shakespeare’s worst line. Walk more.

Business: Make Fox & Co’s new live on-line dollarization and value selling training program a success.  Publish another business book (#13). Ghostwrite books for successful people. Continue as consigliore to clients.

What fascinates you?

Baseball. History. Nature. Puzzles. Geography. Politics. Trivia. Riddles.

Favorite Motto?

“W-A-C-A-D-A-D.” Pronounced “Wacka-Dad”.  This is an acronym for “words are cheap and deeds are dear.”

Favorite People?

Dr. Brendan M. Fox. Mickey Mantle. Dolly Parton. Elvis. Thomas Jefferson. Mark Levin. Alexander Hamilton. Carvaggio. George Steinbrenner. Margaret Thatcher. Colonel Nathan Jessup. Joe Fazzano.  Legh Knowles. Vito Corleone.

Favorite Places?

Zihuatenejo. Bellagio. Paris. Turks & Caicos. Chester, Connecticut. New Zealand. Istanbul. Boston. New York City. Kenya. San Francisco, Belize, and Upper Captiva Island in Florida.

Favorite Products?

Beaulieu Vineyard Georges de LaTour Private Reserve Cabernet Sauvignon. Vespa scooter. Cast iron frying pan. Garden tiller. Rhumba robots. New York Yankees. Connecticut Silver Queen corn. Tevas. Friskar garden shears. Broadway musicals. Gold Bond Powder

Current Passions?

DaSilva/Childs/Connelly/Hemingway novels. Traveling with Marlene. Grilling peaches with brown sugar, cinnamon, blueberries and whipped cream. Phil Ochs music. Gardening. Writing. Scoring Dorothy, Luca and Ella’s cannon balls. Reading. Solving client problems. Making the best Bolognese sauce in the world.