NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Francesca Valarezo: Founder & creator of Spiritual Rebel Yoga | Main | Dave Milliken: Founder & CEO of Greetly »

Darin Olien: Founder of SuperLife & Best Selling Author

My NativeAdVantage:


Darin Olien, founder of SuperLife, is often called “the Indiana Jones of superfoods.” He is a widely recognized exotic superfoods hunter, supplement formulator, and environmental activist who has been around the world and back again on numerous remote field missions to source and research the world’s greatest edible food sources for optimal health.

Today, Darin is a renowned authority on nutrition, hydration and the potency of foods and herbs, having successfully sourced more than 300 foods and ingredients from around the world.

His new book, SuperLife: The 5 Forces That Will Make You Healthy, Fit, and Eternally Awesome, offers resources for simple lifestyle changes to help you eat healthy, exercise effectively, and experience your best life possible — a SuperLife. This book offers a life-changing — possibly even life-saving — message that Darin has been working 20+ years to bring to the world through his global travel and research.

What do you do best?

I let curiosity lead my pursuits. Everything that has been successful in my life is because I listened to a desire within me and then, most importantly, took action on it. The road is not necessarily clear until you take action, which reveals the next steps and choice(s) to make. That’s the scary part, but I am not afraid of taking action on an inspiration. I believe all good and long-lasting inventions and creations come from that willingness. One of the most successful herbal and superfood blends, Shakeology, came about that way.  

What makes you the best?

I don’t put that type of pressure on myself to “be the best.” I just always do my best. We all have our unique view of the world and our own expression. If we own that and put it out in the world in the best way we know, then that is truly doing your best.

Biggest success?

Breaking the seduction of normalcy and having the courage to leave my small hometown in Minnesota. Most people don’t ever leave. That single win started a lifetime of adventure and unfathomable personal growth.

What are your aspirations?

Personal: To constantly uncover what I desire to be and to strive for joy and loving connections with friends, the No. 1 being my wife.

Business: To be involved in and create ventures that empower people to be healthy on every level.

In the immediate future I am focused on creating sustainable housing that enables a full, healthy ecosystem for people to thrive in. The more I learn, the more I know that health is built on food and the environment you choose to live in.

Most challenging moment?

Most recently? Trying to get out of remote, mountainous China while superfood hunting. We were speeding down rugged terrain in nasty weather trying to stay ahead of flash floods and mountain sides sliding down on roads. There were some narrow misses, but we made it out.

Favorite Motto:

Take 100% responsibility for yourself and your life. Attitude is the 6th Life Force and I really should write a whole book about it. It is the great differentiator.

Favorite People:

My wife for sure, my dad, who was one of my biggest supporters hands down.  And all people that have come in my life; the shamans, researchers, educators, teachers, workout buddies, and a list that’s far too long.

Favorite Places:

Anywhere I can learn something new! My home is awesome with my wife — a sanctuary indeed.  And every far off land I have travelled too has a special place in my heart as well.

Favorite Products:

Shakeology. Focused Energy Boosts (Both some great herbal tonics I happened to make!).

Current Passions:

Creating sustainable, truly healthy housing opportunities for people through a new venture with Fortis Groep NV.  And superfood exploration is an ongoing love…currently in remote China and western Africa.