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Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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San Fran's Most Zen Hotels

Hotel Drisco

Located atop San Francisco’s most prestigious and charming neighborhood, Pacific Heights, Hotel Drisco is the quintessential neighborhood hideaway. The hotel offers a welcoming atmosphere and well-connected hosts who perfect the art of gracious and genuine service. From elegant architecture to classic furnishings, Hotel Drisco combines traditional luxury with contemporary yet residential-style comfort. The historic 1903 Edwardian boutique hotel offers 48 beautifully appointed rooms that marry traditional elegance with modern comforts. 

Many guestrooms feature sweeping views of downtown San Francisco, the San Francisco Bay and Golden Gate Bridge, and charming neighboring areas. Hotel Drisco’s head-to-toe renovation includes a full makeover to all 48 guestrooms and bathrooms, including 16 suites, plus a new elevator.  Nearly all guestrooms have increased square footage and feature neutral tones with hues of cream, taupe and slate with striking pops of gold. 

Highlights include new windows and window treatments, new light fixtures, hand woven carpeting and custom-built furniture and vanities. Thoughtful touches have been made, like retaining original wood in the entrance and pocket doors in all suites, maintaining rounded ceilings, installing spa-like bathrooms with heated bathroom floors and marble tile, and a state-of-the-art radiant hydronic heating and cooling system for maximum comfort.


Cavallo Point Lodge:

(Photograph by Kodiak Greenwood)

Cavallo Point Lodge is San Francisco’s national park lodge, set within Golden Gate National Parks at the foot of the famed Golden Gate Bridge. Once the site of the Fort Baker military base, today meticulously restored turn-of-the-century officer’s quarters and sensitively designed new buildings respect the site’s stalwart history and majestic natural setting. Opened in the summer of 2008, Cavallo Point Lodge is an enchanting and environmentally sustainable “base camp” where the city’s urban edge meets the rugged Marin coast. Since opening, it has earned much recognition, including LEED Gold certification and being named No. 59 among the World’s Top 100 Hotels and ranked as No. 5 in the U.S. by Travel + Leisure magazine who also previously named the hotel as one of America’s top new national landmarks.

(Photograph by Kodiak Greenwood)

The lodge’s upscale amenities, wellness offerings and sustainable ethos draw couples, families, weddings and groups. Locals frequent the spa or cooking school or mingle with guests at the lodge’s Farley Bar. Cavallo Point Lodge is a member of Preferred Hotels® & Resorts.

Accommodations: Cavallo Point Lodge offers two room categories, crafted with distinctive features but are a century apart in character and style. Built between 1901 and 1915, Cavallo Point Lodge’s 68 Historic rooms and suites once served as officers’ quarters for Army personnel. The restored landmark brick buildings feature expansive foyers and staircases, authentic tin ceilings, fireplaces, panoramic windows, and spacious front porches, many with breathtaking views of San Francisco Bay. San Francisco-based Architectural Resources Group was responsible for the restoration’s architectural design and direction.

(Photograph by Kodiak Greenwood)

The 74 newly constructed Contemporary rooms and suites, set on a hillside, offer spectacular views of the Golden Gate Bridge through floor-to-ceiling windows. Cavallo Point Lodge’s new rooms feature sustainable design and construction with solar power, radiant heat floors, renewable materials, organic bedding and linens, and natural amenities appropriate to the lodge’s national park setting. Leddy Maytum Stacy Architects designed Cavallo Point Lodge’s new buildings.  All accommodations provide modern conveniences, including flat-panel televisions, concierge services and Wi-Fi. Pets may join their owners in select first-floor rooms.

(Photograph by Kodiak Greenwood)

Dining: Melding a warm, casual elegance with a dramatic setting under the Golden Gate Bridge, Murray Circle restaurant features the French-inspired, ingredient-driven Northern California cuisine of award-winning Executive Chef, Justin Everett and his talented culinary team. Chef Justin sources local, seasonal, farm-focused ingredients selected weekly from the area’s farmers and fishermen. House-cured and handcrafted charcuterie offers an opportunity for a shareable experience to enhance seasonal salads, appetizers and entrees. A similar market-driven philosophy guides the seasonal specialty cocktails at the adjacent Farley Bar, where guests can enjoy a more casual bar menu in the clubhouse-like atmosphere of the bar or outdoors on the terrace. The wine cellar boasts one of California’s deepest and most diverse collections, featuring more than 2,000 options.

(Photograph by Kodiak Greenwood)

Spa: Cavallo Point Lodge offers an 11,000-square-foot Healing Arts Center & Spa with 11 treatment rooms integrating the best cultural healing practices from around the world. Spa treatments include facials, massages and body wraps, while healing arts services include herbal consultation, hypnotherapy, acupuncture, and shamanic journeys. A heated outdoor meditation pool is a focal point for guests, as well as the Tea Bar, featuring teas, snacks and herbal tonics.

(Photograph by Michal Venera)

Cooking School: The cooking school, one of the few offered at a hotel, emphasizes local, seasonal ingredients and introduces well-known chefs, local producers and vintners. Run by Head Chef Tony Adams, the cooking school offers a range of afternoon and evening classes and demonstrations that focus on a variety of topics, such as an ingredient, a geographic region, a cooking technique or the season’s best picks at the farmers market. Housed in an airy demonstration kitchen above the restaurant and bar, the cooking school is also available for private parties and team-building events.

(Photograph by Kodiak Greenwood)

Adventures & Activities: Personal discovery and growth is encouraged and nurtured at Cavallo Point Lodge through a variety of activities. Daily morning yoga, weekend afternoon teas, live music performances, discussions on environmental topics and walking tours are offered. Children enjoy the next-door Bay Area Discovery Museum or playing on the parade ground lawn. Dogs can romp on the lawn or go for long walks on nearby trails, then lap up a drink from water bowls set out on the porch at Murray Circle. Doggie beds are provided in the room.

(Photograph by Kodiak Greenwood)

Cavallo Point Lodge is at the very heart of the Golden Gate National Parks, granting guests unprecedented access to activities such as hiking, biking, bird watching and kayaking. Forming a spectacular 118-square-mile greenbelt stretching 80 miles north to south, the Golden Gate National Recreation Area (GGNRA) encompasses more than 30 national park sites, including famous forts, rugged Pacific coastlines, verdant redwood forests and hundreds of miles of spectacular coastline trails. Muir Woods, Angel Island, Alcatraz and the Marin Headlands are some of the park sites easily accessible from Cavallo Point Lodge. The world-class attractions of San Francisco, Marin, Berkeley, and the fabled wine country of Napa and Sonoma are all a short distance away, and guests may enjoy local farm and vineyard tours, museums, concerts, shopping and sightseeing.

In addition, Fort Baker is home to the Institute at the Golden Gate, an environmental program of the nonprofit Golden Gate National Parks Conservancy in partnership with the National Park Service.

(Photograph by Kodiak Greenwood)


The Ritz-Carlton San Francisco

A welcome escape of timeless luxury, The Ritz-Carlton, San Francisco is one of the finest downtown hotels to call Nob Hill home. It is a gateway to iconic memories, enveloping guests in the sounds, flavors and imagery of San Francisco. From this 1909 landmark that has been transformed into a beautiful retreat of modern classic design, it is easy to explore the city’s diverse cultural experiences as the historic cable car stops right outside.

Accommodations: Discover luxury hotel suites at The Ritz-Carlton, San Francisco, recently renovated to capture the essence of the city. Our elegant accommodations bridge the gap between the desires for exploration and relaxation with thoughtful amenities that indulge your penchant for the finer things.


The Ritz-Carlton, San Francisco Guest Room Design:

•           Tailored elegance with unexpected colors and unique patterns inspires our guest room design. Inspired by the dramatic fog of San Francisco, the guest room palette is steely blue, grey and silver.

•           The wallpaper in colors of steely blue and grey showcase a unique take on an art deco-inspired graphic pattern and windows will feature clean, simplified side panel drapes, and roman shades with a design detail inspired by the look of classic men’s suspenders.

•           Beds with an oversized upholstered headboard are set against a dramatic feature wall, furniture pieces with sumptuous fabrics are inspired by modern Italian design, side tables catch the eye with interesting finishes, and the comfortable carpets showcase a crisp blue pattern.

•           Guestroom artwork will reflect an unusual take on city scenes and skylines. Oversized art pieces located only at the end of guest hallways invite curiosity and exploration with unique viewpoints of the City by the Bay.



Parallel 37: Savor exceptional dining in a rustic yet refined setting at The Ritz-Carlton, San Francisco, home to one of the most critically acclaimed restaurants in the city, Parallel 37. Offering globally-inspired California cuisine that is artistically creative, disciplined and intriguing, Parallel 37 will satisfy even the most discerning palate. Chef Michael Rotondo’s market-driven menus focus on the best seasonal produce found in and around the San Francisco Bay Area. From private dining celebrations to wine tasting for two, Parallel 37 offers impeccable service and an unrivaled ambiance to fulfill all of your desires.

The Lounge: The lively city-view Lounge serving a casual Contemporary American menu. Handcrafted cocktails are inspired by pre- and post-prohibition classics made with local spirits. The Lounge is open daily beginning with lunch at 11:30 a.m. and serves until midnight. Enjoy live music in the evenings Tuesday through Saturday. Seating in The Lounge is on a first-come, first-serve basis.

Area & Activities: From artsy neighborhoods to serene parks, from picture-perfect land and seascapes to world-renowned sites like the Golden Gate Bridge, Embarcadero Center and Alcatraz Island, San Francisco and the Bay Area charm travelers the world over with acclaimed culture, architecture and entertainment. And whether you prefer strolling through San Francisco’s neighborhoods, shopping near Union Square or seeking outdoor adventure opportunities, let our luxury hotel’s concierge assist you in planning the best way to explore San Francisco and the Bay Area.



An inspired fusion of old-world hotel elegance with distinctly contemporary energy and glamour, the century-old CLIFT’s modern and daring sense of diversity perfectly captures San Francisco’s spirit. Steps from Union Square shopping and the legendary Nob Hill, CLIFT is perfectly located for sightseeing, shopping and socializing. CLIFT’s classic stone exterior opens onto a glowing purple entryway that prepares guests for the wonderland within. Designed by Philippe Starck and Ian Schrager, the soaring lobby contains one of the most eclectic furniture collections in all of California, with chairs from Ray and Charles Eames, a coffee table by Salvador Dalí, The Apple Stool by Roberto Sebastian Matta inspired by René Magritte, and a sculpture custom made by William Sawaya. The centerpiece is a thirty-five-foot fireplace with a Bronze chimney sculpture by Gerard Garouste. The thrilling monumental scale and fantastical furnishings create a dream-like composition that is the cornerstone of CLIFT’s magic.


CLIFT’s 372 luxury guest rooms feature beautifully crafted furniture custom-designed by Philippe Starck. English sycamore is accented by velvet, leather and chrome throughout. A wooden “wheelbarrow” chair inspired by Man Ray is illuminated by a custom Venetian Murano glass lamp. The luxurious 300 thread-count bedding, down duvet and Merino wool blanket are a perfect complement to the room’s muted elegance, contributing to its sensual, tactile quality. Indulge in lavish MALIN+GOETZ bath amenities or enjoy entertainment on demand and in-room WiFi.

REDWOOD ROOM: CLIFT's famous and historic Redwood Room has been restored and reinvented as an exceptionally elegant and modern San Francisco bar. Suffused with all-out glamour, the interior features the original redwood paneling and enormous bar, which, legend has, was carved from a single redwood tree. The Redwood Room also features Starck-designed lounge furniture and an ever-changing array of digital artwork displayed on plasma television screens hung throughout the room.

VELVET ROOM: Designed to complement the legendary Redwood Room, the Velvet Room is a unique venue for corporate meetings and nightlife events, while offering breakfast daily. Executive Chef Dawn Garcia partners with local farmers and growers to produce seasonal menu items for Velvet Room that are locally grown in a sustainable and organic manner. The elegant and dramatic room, complemented by lush velvet curtains, mahogany leather banquettes and hand-blown Murano glass lamps hosts an eclectic roster of events created by CLIFT’s dynamic nightlife and entertainment team.


Hotel Zetta

Located at the iconic convergence of San Francisco’s Union Square, SoMa and Financial Districts, Hotel Zetta is perfectly situated to experience the best of San Francisco’s fashion, arts, technology and music scene. The property combines neo-classic architecture while effortlessly fusing ease and sophistication with state-of-the-art amenities. Hotel Zetta is ideally located for connecting authentically with San Francisco’s leading-edge cultural and business communities. Amenities include 116 guestrooms, including a variety of Superior, Deluxe and Premier Studio Rooms, 2,760 square feet of meeting and event space, and the ultimate Playroom.

Originally built in 1913, the building has recently undergone a dramatic, $12 million dollar transformation. Formerly known as Hotel Milano, the hotel reopened as Hotel Zetta in late February 2013—celebrating the 100th year of the building’s existence.  The hotel is located on the borders of San Francisco’s SoMa, Mid-Market and Financial Districts just a few blocks from San Francisco’s Moscone Center, the shopping and world-class restaurants surrounding Union Square, Powell Street BART station, and the famous cable-car turnaround.

Guestrooms:  Hotel Zetta’s 116 ultramodern guestrooms, which range from 250-800 square feet, are among the most fresh of San Francisco offerings. The sleek, contemporary design combined with natural elements is meant to exude the feeling of being in an urban loft and comfort cocoon. The desks are created from kitchen butcher blocks, and inspired by the idea of travelers who prefer to stand while working on the go. Guests will feel right at home, as every guestroom is connected with the latest technology, allowing music, movies, and more to be wirelessly displayed from any tablet or smartphone right to the guestroom flat screen TVs via the Obsess docking station by G Link. In addition, Samsung Smart TVs come with complimentary Internet browsing capabilities, library of apps and an HD channel lineup. Refreshment centers and Illy espresso machines come standard.  Large, brightly lit bathrooms provides ample counter space and a walk-in shower with mosaic tiling and a glass door, plus a terry bathrobe for guest use and Neil George bath and body products. 

•    Deluxe Rooms: 300 sq. ft. of space with one king bed, two queen beds or two double beds each complete with a pillow-top mattress covered in imported linens and a down comforter. Amenities include: Wireless Internet access, a docking station with Bluetooth and streaming capabilities, JAMBOX by Jawbone, a 46” Samsung smart TV with internet browsing capabilities, and HD channel lineup.

•    Premier Studio Rooms: 360 sq. ft. of space with one king bed or two queen beds, complete with a pillow-top mattress covered in imported linens and a down comforter. Amenities include: Wireless Internet access, a docking station with Bluetooth and streaming capabilities, JAMBOX by Jawbone, vintage record player with new and classic vinyl, a 46” smart TV with internet browsing capabilities, and HD channel lineup.

Design: Conceived by world renowned and award winning Seattle-based hospitality interior design firm Dawson Design Associates, Inc., the hotel incorporates eclectic and sustainable architecture, technological and recycled elements, and upscale ultramodern chic furnishings.

The Playroom: The Playroom serves as the property’s physical social network and connection between the lobby and Mezzanine. Evoking the feel of a sophisticated family room, the Playroom features a pool table, shuffle board and video games. Video games will include the latest video game consoles and hottest games to classic retro video game consoles and games. The wall paneling is made of antique doors that were sandblasted and stained. A classic, London red telephone booth will feature the options to order “room” service from the restaurant, as well as video chat in style.  The Playroom is 1,500 square feet.

Lobby: The lobby encourages guests and locals alike to feel welcome comfortable to lounge as long as they’d like. Recycled and reused materials are integrated into the design and art throughout the entire property, including the front desk, which was crafted out of reclaimed wood from a lumberyard. Design contrasts include interactive wall art that was inspired by the classic game “Plinko,” a chandelier made of old sunglass lenses, uniquely revitalized sculptures, and a beautiful new lobby bar as well. Service:    Behind the amenities and beyond design details lies Viceroy Hotel Group's signature service philosophy. Guest needs are innovatively anticipated and met with an intuitive approach that incorporates both privacy and tangible advantages. Each request is uniquely accommodated with warmth and discretion. Options for personalization are plentiful, with availability of streamlining specific requests for future visits in ease. With a mission to overlook no detail or desire, the entire Viceroy Hotel Group staff is focused on delivering a seamless experience—for each guest and every request.

Green Initiatives: Hotel Zetta will have a program in place called Second Nature, a standard program at all Viceroy hotels. The green initiates will include a recycling and compost program, energy and water conservation program. They will strive to become Green Key certified.


Argonaut Hotel

The award-winning Argonaut hotel, a AAA-4-Diamond property, is located on San Francisco’s historic waterfront in the heart of the San Francisco Maritime National Park.  As the closest hotel to the water in San Francisco, the boutique property features 252 guest rooms including 13 suites, and offers unrivaled views of the San Francisco Bay, Golden Gate Bridge and Alcatraz.

One block from Ghirardelli Square and within short walking distance to many of San Francisco’s most famous attractions, the Argonaut is an ideal destination for business and leisure travelers. For more information or to make reservations, please call (415) 563-0800 or visit the website at


The Alise Fan Francisco

The Alise San Francisco-  The Alise San Francisco is a jewel box charmer of 93 sophisticated guest rooms that is perfectly located in Union Square next to the city’s best shopping and dining. Ideal for business or pleasure, this hotel offers afternoon delights in the lobby, consisting of local coffee and signature pineapple cupcakes, and an on-site bistro, Pineapple Bar & Bistro. The Alise San Francisco has three conference facilities options with free high-speed internet, making presentations easy to stream.


The Pineapple Difference

Staypineapple is unscripted, unassuming and under the impression that saying “please” and “thank you” the good old-fashioned way isn’t a novel idea. Committed to redefining hospitality, Staypineapple creates a unique and fun environment at each of its eight hotel locations. Staypineapple is founded on catering to guests through strategic placement of hotels, the ability to surprise and delight customers, a luxurious bedding experience, locally inspired food and a playful demeanor.

The Naked Experience

The Naked Experience, which redefines hospitality by inviting guests to fall “in sleep” when staying with Staypineapple and immerse themselves into an over-the-top bedding experience offered at all hotel locations. The Naked Experience was developed by Pineapple Hospitality Company in response to customer needs and comfort. The individual duvet covers are wrapped around extravagant beds so no one can hog the covers. Comfort pillows and luxurious sheets invite guests to experience the feeling of sleeping on a cloud. Extremely plush signature bathrobes await each guest daily to bring that day-spa feeling to the comfort of each individual room. The Naked Experience is topped off with complimentary slippers, making it easy for guests to lay back and kick their feet up at the end of the day.


Staypineapple hotels offer a variety of food and drinks throughout the day, including morning espresso bars, breakfast and lunch cafes and late-night snacks. Signature coffee and tea blends are available in each room and espresso offerings and quick bites are in the lobby. The hotels offer afternoon pick-me-ups, including the signature pineapple cupcakes, local coffee and pineapple-infused water. Hotel locations with on-site restaurants offer happy hours and indulging entrees for dinner and sweet and salty snack boxes are provided in each room for late night snacking.

Along with the amenities listed above, participating Staypineapple hotels offer a “Kick-Ass Cocktails and Big-Ass Desserts” menu. Each hotel offers a different signature cocktail unique to its city and all locations feature the Pineapple Express cocktail.  Dessert includes Pineapple Cake, Chocolate Ganash, Rainbow Cake and a range of Cheesecake.