NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Chef Geoff Lee: Executive Chef, Byblos Miami | Main | Chef Katy Smith: Executive Creative Chef, Puesto »

Mark Stringer: Founder & CEO, PrettyGreen

Mark Stringer started his career as a Management Trainee in Leeds, spending nearly two years learning everything you don't need to know about kitchens. He joined Buena Vista in 1992 where he was responsible for the launch of Disney and Pixar titles, managing annual advertising and promotion budgets of £20m. In 1996 he was headhunted to join software company, J M Interactive, to establish a software division for John Menzies alongside their Nintendo division, looking after the sales and marketing function. Mark was then approached in 1997 by one of the Partners of Communications Agency Exposure, to help develop and establish a blue-chip pillar for the Exposure business. Over 10 years and as Managing Director he helped take Exposure from a small fashion 8-man PR business to a £20m integrated marketing business, employing over 140 people, with offices in London, New York and San Francisco.

During this period, he worked with a large number of blue-chip Clients developing integrated marketing solutions for a vast portfolio of brands, including; Red Bull, Inbev, Sony PlayStation, Virgin, De Beers Group Marketing, Rizla, Levi’s, Land Rover and Cadbury. Mark founded PrettyGreen, when Red Bull asked if they could give him Wiings and the Agency was based out of Red Bull’s office for the first six months- PrettyGreen creates Experiential and Content Driven PR for Entertainment, Sport and Lifestyle brands. Since its creation it has won numerous awards and now employs over 35 people, with a £8m turnover. Having delivered work for Clients such as Red Bull (including 4 years on the Stratos Project), Under Armour, John Lewis, Cadbury, Virgin Media, Betsafe, Netflix, NBC, UKTV, and Nando’s to name but a few.

Mark plays an active part in the industry, judging numerous Awards, writing and commenting for various publications. He sits on the PRCA Council and spent 6 years on the C4 Britdoc Film Foundation Board. Mark is co-founder of Metropolitan Spirits, which has a portfolio of Absinthe’s distributed globally and has created the most Awarded Blanche Absinthe in the world. Mark has a BA (Hons) degree in Business and Marketing from West London University, a CIM Marketing Diploma and has completed the Advanced Development Programme at London Business School. He’s married with 3 children and lives in London.

What do you love most about Your City?

The energy, vibrancy and pace. London never fails to inspire you with it’s every changing face.  You can spend a few months having not visited an area and when you return, there are new shops, graffiti, restaurants, etc which surprises and delights you. London is a collection of beautiful small villages that have all joined up,

Favorite breakfast meal & restaurant?

Shoreditch House on a Sunday for Brunch

What are you doing at:

6:00 AM – Getting on my gym kit, or getting on a bike to cycle somewhere. I’ve found that exercising most days helps set me up for the day.

10:00 AM - Usually having a catch-up with a Client or a member of the Team.

12:00 PM - Favorite Power Lunch spot/meal?

At my desk. Although I’ll have lunch out with a Client once a week, but more often than not, lunch meetings have now moved to breakfast or evenings.

7:00 PM - I try and leave and be home 2-3 evenings a week, so that I can read to my youngest. I find it incredibly cathartic and it helps release the pressure of the day.

I then might work again after 9pm catching up on emails, that I was meant to send but didn’t.

11:00 PM - Try to wind down by 11pm. Have a policy now of no TV an no phones upstairs in our house, as there’s a tendency to keep working late and you never switch off.

What drink do you need to get through the day and at the end (and how many)?

Absinthe. I co-founded a luxury absinthe La Maison Fontaine a few years (which is now the most award blanche absinthe in the world) and a Pontarlier Mule (LMF, ginger, over rocks with slice of lemon and lime) is one of the nicest and most refreshing drinks. 

Most used App/Favorite Instagram Account?


What should everyone try at least once?

Failure. It makes you a better person

Where do you enjoy getting lost?

I have three actual loves of being lost:-

1. Bizarrely in the car at the weekends with the whole family, as it’s the only time we get to all be together chatting.

2. When I just leave the house and go running with the dog, and we end up in random fields and don’t know where we are or how to get home.

3. Being lost in the moment, when you’re out with people, just enjoying the moment, not looking at watches or phones.