NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Chef Michael Bergin: Executive Chef, The Salty Pig | Main | Chef Robert Wiedmaier: Partner / Executive Chef, RW Restaurant Group »

Michael Kelley: Professional tech writer & content strategist

Michael Kelley is a professional tech writer and content strategist with an app development background. He specializes in Android & iOS app design, as well as blockchain & dapp technology. Ever since he was a child, Michael was captivated by technology. When the opportunity arose to spend his life writing about it, Michael didn’t hesitate. He now spends his time exploring and writing about captivating new technologies to introduce to the people.

What do you love most about Your City?

The great food    

Favorite breakfast meal & restaurant?

Local bagel store- sausage egg and cheese  

What are you doing at:

6:00 AM – Getting up, scheduling for the day

10:00 AM - At work, getting my coffee

12:00 PM - Favorite Power Lunch spot/meal?

Whatever new craving comes for the day

7:00 PM -   Working out at the gym

11: 00 PM - Sleeping, prepped for the next day

What drink do you need to get through the day and at the end (and how many)?

Coffee - 2 cups

Most used App/Favorite Instagram Account?

Google maps, I get lost easily

What should everyone try at least once?

Going out of your comfort zone

Where do you enjoy getting lost?

Manhattan as it’s so lively. Always something happening around the corner


The Role of Hyperledger in the Development of Smart Contract

Businesses constantly look to improve. A great part of that improvement is optimizing the costs-to-revenue ratio, which obviously favors revenue. Developing decentralized applications (dApps) with smart contracts opened exciting avenues for businesses. Blockchain developers are exploring this practical aspect the smart contract to create dApps that solve several issues current businesses struggle with: too many intermediaries, too much time, and too many conditions attached to executing a business transaction.

The sum of these issues comes down to spending too much money on completing business contracts. Expectedly, the solution would be to reduce most of the complicated aspects to do business in a more affordable way than ever before.

Different Paths of dApp Development

As with any new technology, there are several forks in the road of dApp development and not all blockchain developers take the same path. Many differences arise from the “open vs. closed” debate, also referred to as the ”permissioned vs. permissionless” debate.

Completely open and public blockchain networks are those in which anyone can participate without meeting any special criteria create additional problems for businesses. Poor scalability, or the inability to create fast transactions, is an important element of this problem. With so many new nodes being added to a dApp as the public blockchain network grows, it becomes incapable of competing with traditional payment processors, such as Visa, for example.

On the other hand, there are radical opinions that define cryptocurrency platforms, such as the Bitcoin as the only authentic blockchain network. Although it’s true that the blockchain was conceived with the idea to democratize transactions and make them less dependable to central authorities, opponents to completely open blockchain networks are criticizing their current inefficiency to solve the cost vs. benefit question.

Solving Scalability Issues with the Hyperledger

Hyperledger, the open-source platform established by the Linux Foundation has introduced a unique aspect of dApp development. The Hyperledger ecosystem is based on permissioned applications where partners join dApps by prior invitation.

The Hyperledger is different from other blockchain endeavors. It not only offers a dApp platform for creating practical solutions but it also provides a collaborative partnership and a unique smart contract technology as well as rich resources, such as plug-in tools and frameworks which a business can use in the process of dApp development. In the spirit of Linux, it also features a very active online community.

Despite the permissioned blockchain model, it’s important to keep in mind Hyperledger’s open-source software orientation, which means the platform offers its newly developed code to partners for free. Apart from the membership fee, there are no additional fees for licenses and royalties. In a way, seeing blockchains as completely open or partially open networks is similar to the conundrum associated with the different benefits of open-source and proprietary software.


The Specifics of Hyperledger Smart Contracts

Hyperledger is a revolutionary technology that sets up decentralized environments in which participants collaborate, execute transactions, and store value in smart contracts built with a specific blockchain technology called chaincode. Chaincode is developed by using the programming language Go, which is popularly known as Golang in dApp development communities. Without going too deep into technicalities, the benefits of joining the Hyperledger community are the following:

  • Open-source, flexible, and scalable dApp development platform.

  • Shared distributed ledger created on a permissioned network with access provided on a Membership Service Provider (MSP) principle.

  • Modular, pluggable smart contract components created with chaincode.

  • Private blockchains that support making confidential decisions in private business channels.

  • Based on a consensus mechanism between the participants who work toward a common goal without the need for applying the proof-of-work mechanism.

According to its main characteristics, the Hyperledger is developed more around the enterprise concept as it helps businesses integrate dApps into their current business systems. One of its tools, the Hyperledger Composer, can help participants build smart contract models in weeks instead of months because they don’t require solving complex computational problems to get access. When the mining is removed from the picture, the advantage of the Hyperledger model invariably comes down to not wasting blockchain developers’ time and computing resources. On the other hand, the membership is paid and based on a sliding scale, which depends on the company size and the existence of a previous Linux foundation membership.

Which of the different blockchain concepts will be most successful in solving current business issues remains to be seen. Hyperledger has a fair set of advantages and disadvantages that deserve careful consideration on behalf of the businesses interested in implementing them. If you are interested in starting dApp development on the Hyperledger, a full guide to the various type of memberships is available on the registration page.