NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Cathy Franklin: Senior Global Real Estate Advisor & Salesperson, The Corcoran Group

With over $3 billion of luxury co-operative, condominium and townhouse sales, Cathy Franklin is a 28-year real estate veteran and one of Manhattan's top brokerage superstars. For 2017, Cathy’s sales exceeded over $220,000,000 and she and her team were the number three team for the corporation. For 2018 to date, Cathy has in excess of $372,000,000 in contract. Cathy was Corcoran’s Manhattan Salesperson of the Year for both 2016 and 2015. She has repeatedly won awards for record transactions throughout Manhattan including Biggest Condo Deal, Biggest Co-op Deal, Biggest Townhouse Deal, and Biggest Rental Deal of Townhouses and Condos as well as consistently being in The Real Deal's Top Brokers and Top Sales. Additionally, she has consistently been recognized by the Wall Street Journal and Real Trends as one of the top one-half of one percent of agents in the United States and they regularly rank her among the top ten brokers in New York City. Cathy is a member of Corcoran’s President’s Council for 2018, 2017, 2016 and 2015, and ranks in the top 0.25% of Corcoran’s parent company Realogy’s 47,000 agents nationwide. She was the recipient of the Upper East Side Broker of the Year award for more than ten years at Brown Harris Stevens, her previous employer.

Cathy has repeatedly represented many local and international families in multiple purchases throughout Manhattan. Cathy consistently travels to Hong Kong, China, Japan, Europe, Israel, Bahrain, Qatar and Dubai to meet with these clients to expand their real estate portfolios in the United States. She represents multiple families from Australia and India in their real estate acquisitions as well. In addition, Cathy has brokered multiple transactions in new developments throughout Manhattan. A consummate professional, Cathy is respected for her unparalleled integrity and discretion. Few in the business can match her impressive record, reputation and encyclopedic knowledge of Manhattan's residences. Her business acumen and discretion have made her a favorite among the global leaders in finance, politics, entertainment, and technology. She is a sought-after industry expert and has been featured in The New York Times (both Homes Magazine and newspaper), Wall Street Journal, Forbes, The New York Post, Architectural Digest, Gotham, Hamptons and Avenue Magazines as well as on CBS and NBC.

Cathy lives in a historical landmark 1886 townhouse on the Upper Eastside with her husband, Jeffrey Baker, sons Otto and Alex (both attended Trinity, Hotchkiss and Harvard) and William (who attended Trinity, Poly Prep, and Wharton School of Business), and two Australian Shepherds (Storm and Shadow). Both of their homes - their townhouse and their 1806 Georgian farm in the Hudson Valley - have been featured prominently in Forbes, Food and Wine, Wall Street Journal and the New York Times. The farm is also home of Hillrock Estate Distillery, producer of award winning field-to-glass artisanal whiskey. Cathy is a graduate of Wellesley College, a member of the Real Estate Board of New York and New York Landmarks Conservancy.

What do you love most about Your City?

I love the iconic New York skyline at dusk and our lush 840 acre Central Park.

Favorite breakfast meal & restaurant?

My favorite breakfast is a toasted sesame seed bagel with butter and my favorite restaurant is Stissing House in Pine Plains, New York.

(30 Park Place, Apt PH82)

What are you doing at:

6:00 AM - I start my day with a skim latte in the garden at my townhouse (weather permitting) with my husband, Jeffrey Baker, and our two Australian Shepherds, Storm and Shadow. I read the numerous emails that have come in overnight, The New York Times, The New York Post and The Wall Street Journal (I still love reading newspapers). Then, I start my calls to my overseas clients.

8:00 AM - I will be working out with Tommy, my trainer, at Equinox 85th Street. He is amazing!

10:00 AM - I am well into showing apartments and townhouses throughout Manhattan.

12:00 PM - Favorite Power Lunch or Spot/meal?

If I have the time, I enjoy lunch at The Mark. My favorite meal is the chilled artichoke followed by the salmon with ginger dressing. Most days I don’t have time for a sit down lunch. Usually my colleagues and fabulous team members Alexis Bodenheimer, Marion Smith and Sadie Rutman, grab soup and kale chips from the Juice Press.   

7:00 PM - My team and I are hopefully wrapping up the day; following up with our clients via emails and telephone calls, giving them updates on their properties or searches.

11:00 PM - I’ll be catching up on my favorite shows which I’ve recorded. Currently, Sharp Objects and Ozark. It’s a nice way to gear down and relax after a very busy day.   

What drink do you need to get through the day and at the end (and how many)?

My team and I are hydrating all day long, drinking lots of water and herbal ice tea. At the end of the day, if I’m home with my husband – and if I’m really lucky and have one or more of my three sons, Otto, Alex, and William, with us, I sip on one of my two current favorite drinks, Hillrock Solera Aged Bourbon on ice or Hillrock Port-Finished Double Cask Rye on ice. My husband and I created Hillrock Estate Distillery, which is located in New York’s Hudson Valley, so we always have a wonderful selection of Hillrock spirits to choose from for every occasion.   

Most used App/Favorite Instagram Account?

I love Instagram and Facebook, it is so much fun to reconnect with long lost friends and always keep up with family and friends. Of course, my favorite account is @hillrockestatedistillery

What should everyone try at least once?

You must try Rotisserie Georgette’s Poule de Luxe and Chef Eliza Glaister’s Sticky Toffee Pudding topped with Hillrock Solera Bourbon.

Where do you enjoy getting lost?

I love getting lost in the Stag’s Leap Winery in Napa, California – especially in the caves.