NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Stephan Paternot: Co-Founder & CEO, Slated | Main | Tara Langdale-Schmidt: Founder, Vuvatech »

Patricia Vaccarino: Founder, Xanthus Communications & PR for People®

Patricia Vaccarino is originally from Yonkers, New York. After college, she traveled across the country in a battered Chevy Impala on I-40 and up the California coast on Pacific Highway 101 to “see America” and landed in Seattle with only $300. She worked as a paralegal in antitrust law, and later went to law school. Her interest in law was rooted in her love of writing, so she began writing professionally—articles, copy, scripts, and press releases and was asked by a film production company, Kaye Smith Productions (founded by Seattle businessman Lester Smith and Hollywood celebrity Danny Kaye), to do their Public Relations outreach—that was her start in P.R. Patricia Vaccarino owns Xanthus Communications, a national P.R. firm, and the internet company, PR for People®, where people share their news with the world. She is especially well-known for her talent as a storyteller and her experience in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity.

As an accomplished professional writer, Patricia Vaccarino has written award-winning film scripts, press materials, content, books, essays and articles. Some of her essays and articles can be found in her press kit on PR for People. She has written a series of business books. She has also written several works of fiction. YONKERS Yonkers! is her most recent book. Check out her Author Page on Amazon. She has an audience of 40,000+ followers on social media: Facebook, LinkedIn, Twitter, Pinterest and Instagram. Ms. Vaccarino graduated with honors from the University of Rhode Island, and also has advanced education from the University of Puget Sound School of Law (now Seattle University School of Law). In her spare time, she trains in ballet, enjoys hiking, biking, gardening and cooking authentic Italian food. She lives in downtown Seattle near the landmark Pike Place Market. She owns another home on the Pacific coast in Manzanita, Oregon, where a herd of elk frequently visit her property

What do you love most about Your City?

Seattle is a mecca for entrepreneurs and innovators who are willing to undertake a bold adventure.  This city is in its golden age and has a highly educated population. It’s no wonder that so many great authors, innovators and entrepreneurs live here. Seattle is the ultimate startup capital of America. Once entrepreneurs get their businesses up and running, they might go to New York City or the Bay Area to do big deals like mergers and acquisitions, but always keep in mind, that the idea for the business was incubated in Seattle. With two mountain ranges and abundant waterways the Puget Sound region is geographically breathtaking and awe-inspiring.

Favorite breakfast meal & restaurant?

My favorite breakfast is eating at my desk a small apple with a handful of nuts, preferably pistachios, cashews and almonds. If I have to eat out, I’ll opt for the 5-Spot Café on the top of Queen Anne Hill—it has the best red flannel hash in the city.

What are you doing at:

6:00 AM – at work: making calls to the East Coast, and writing articles, press releases, essays, press materials. Early morning is the best time to write.

10:00 AM – This is my lunch hour—I always take an open ballet class at Pacific Northwest ballet or a Pilates class at the Seattle Gym. If I can’t make it to the gym, I do my own rigorous Pilates mat routine with ankle weights. It’s not for the faint at heart.

12:00 PM - Favorite Power Lunch spot/meal?

Maximilien-in-the-Market is a casual French restaurant located in the Pike Place Market with a gorgeous view, great food, and it’s walking distance from my home and office. And when the sun is on (in Seattle the sun is either on or off) it’s wonderful to sit outdoors.

7:00 PM - I’m having dinner with my husband, who is my favorite life form on the planet, except for, maybe, my very large cat.  My kids are okay too, but they only stop by on the holidays when they want a good meal.

11:00 PM – I’m already asleep and dreaming.

What drink do you need to get through the day and at the end (and how many)?

 I don’t drink coffee. In the early morning, I have one cup of strong black tea with half-and-half and honey. It’s my one small indulgence. I drink tepid green tea when I’m working-out or at a business lunch. At the end of the day, I prefer a good dry white wine.  

Most used App/Favorite Instagram Account?

Twitter—I love it and I hate it. Instagram—I totally hate it. Snapchat—makes me wonder what has happened to the human species.

What should everyone try at least once?

Everyone should force themselves to read a ridiculously bad book, the kind of book that has been heralded by the literati but is simply painful to read. I would rather have a root canal than read any of the following books: Middlemarch by George Elliot, Gravity’s Rainbow by Thomas Pynchon, Ulysses by James Joyce, Infinite Jest by David Foster Wallace.  Try reading these books and we’ll have something in common: you’ll see why I’d rather have a root canal.

Where do you enjoy getting lost?

Anywhere I can find my way back home.