NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Brittany Weiss: Founder & Designer, W.Britt | Main | Chef Josh Elliott: Executive Chef, Toro Boston »

Sharon Merchant: President, The Merchant Strategy

Sharon Merchant’s career of over 30 years of public and private sector experience has enabled her to provide a unique perspective. Ms. Merchant has served as a Member of the Florida House of Representatives and is the President of her own business, The Merchant Strategy, Inc. At The Merchant Strategy, Ms. Merchant leads government and community relations with great skill in guiding clients through the maze of government red tape. She also spearheads public involvement services for a wide variety of engineering and construction endeavors. Throughout her career, Ms. Merchant has worked with local, county, state and Federal governmental entities and associations, building relationships with elected officials and key staff members. As a Legislative Assistant and then Member of the Florida House of Representatives, she learned the intricacies of state and local government. In her award-winning legislative career, Ms. Merchant served as Chair of the Appropriations Committee on Transportation and Economic Development, the Juvenile Justice Committee and the Palm Beach County Legislative Delegation. She was Vice Chair of the Utilities and Telecommunication Committee and the Republican Caucus.

As a fifth generation Floridian, Ms. Merchant is committed to her community and has served on the boards of the Palm Beach Gardens Medical Center, Grassy Waters Preserve, South Florida Fair, Palm Beach County Historical Society, Florida Tax Watch, The ARC of Palm Beach County, Pine Jog, Discover the Palm Beaches and is the founder of the Council of Community Leaders. Ms. Merchant has been honored with awards and recognitions from diverse groups such as the Florida Chamber of Commerce, six-time winner of the Roll Call Award given to Florida’s Top 40 Legislators, Nature Conservancy Legislator of the Year, Association of General Contractors of America for Outstanding Service, Executive Women of the Palm Beaches Foundation Women in Leadership Award, and she was the first recipient of the Gulfstream Goodwill Industries Award for Dedication.

What do you love most about your city?

The friendships I have made here in my community. I am a fifth generation Floridian from West Palm Beach.  My father was also born here, and his mother was one of the area’s first school teachers.

Favorite breakfast meal & restaurant?  

For breakfast, you cannot beat the food at the Berry Fresh Café in Jupiter.  I also really like the bagels and eggs at The Boulevard Restaurant and Deli in Palm Beach Gardens.  For dinner, my favorite is Morton’s Steakhouse, New York strip medium rare, salad and a great red wine.

What are you doing at:

6:00 AM - Heading to the gym to lift weights with my trainer. I try to resist, but he is unfailingly charming and smells good.

10:00 AM - Working at my office.

12:00 PM - Favorite Power Lunch spot/meal?

City Cellar in Downtown West Palm Beach is perfect for company and client lunches.

7:00 PM - Entertaining a client or potential client.

11:00 PM - Sound asleep!

What drink do you need to get through the day and at the end (and how many)?   

Water – lots!

Most used App/Favorite Instagram Account?

Uber is my go-to app whether at home or traveling.  

What should everyone try at least once?

Help a young person succeed. Interestingly, I have found that age doesn’t make you smarter, you just know more about life. Sometimes we can steer a younger person in the right direction.

Where do you enjoy getting lost?

Each summer my girlfriends and I stay in Keystone, Colorado and hike in all the surrounding areas, like Silverthorne, Frisco and Breckenridge to name a few.  I have an elderly Aunt in Grand Junction, so we make an overnight trip there to visit her.  Next door to Grand Junction is Palisades, where Colorado grows its best wine and fruit.  Yum!