NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Chef Josh Elliott: Executive Chef, Toro Boston | Main | Michelle Guglielmo Gilliam: President, Point Taken Communications »

Jeanette Schneider: Founder, Lore Advocacy & Author of "Lore: Harnessing Your Past to Create Your Future"

Jeanette Schneider is the founder of Lore Advocacy, a network of professional women whose goal is to inspire women to change the world through a gender lens of equality, self-actualization and the fearless shattering of glass ceilings. Jeanette stated Lore and Little Things ( in 2015 as a platform catering to women who want to be part of a conversation that is positive, present and offers no advice other than trust yourself and harm no one. Her debut book, Lore: Harnessing Your Past to Create Your Future is to be released in September 2018. She has brought her empowering lectures and workshops to The Influencer Academy, The Women’s Leadership Conference at MGM, Alturas Institute, KaiaFIT, Bank of America, Girls for Progress and more. Her debut book, Lore: Harnessing Your Past to Create Your Future is to be released in September 2018.

In addition to her work in women’s equality, Jeanette is a Senior Vice President in the financial services industry. She serves on the boards of Spread the Word Nevada, the President’s Advisory Council for The Smith Center for the Performing Arts and The Alturas Institute. In 2015, she was inducted into the Hall of Fame of the Women’s Chamber of Commerce in Nevada, and was selected as a Vegas, Inc. “Woman to Watch” in 2016. Jeanette is the proud mother of Olivia, age 7, and in her spare time enjoys travel, yoga and charity work.

What do you love most about Your City?

I live in Las Vegas where we are known for excess, but what you don’t see beyond the lights of the strip is that we have small town heart. Everyone knows each other and it creates this truly magical wonderland of bright lights and a desire to beat all the odds that say a desert town can’t be more than what you see in the ads.

Favorite breakfast meal & restaurant?

DW Bistro’s Chilaquiles. Hands down.

(Click to buy book)

What are you doing at:

6:00 AM – Nose in phone. My social media manager posts on Instagram overnight based on content I’ve written and provided. She has access to a bank of photos we keep updated. My hand is in all content, but I forget the calendar so it is like a little treat to wake up and see which post she’s selected and how people are responding; whether its an inspirational quote from my killer tribe of women or content from my book, a photo of my daughter - it just starts me on the right foot to know that what I’ve written is resonating with people. The best is to see DM’s from women who needed to read the words or have that exact nugget of inspiration delivered to them that very morning. It is an AMAZING feeling.

10:00 AM - By 10 my daughter is at school, I’ve drop shipped any books that need to go out to book clubs or reviewers and I’m pouring over content for my next speaking or podcast engagements. I live and die by a To Do list in my phone.

12:00 PM - Favorite Power Lunch spot/meal? I am in love with Cafe Lola right now. It is a great spot for women to connect, has a great vibe and I always run into friends. I like their Avocuddle Toast with a hardboiled egg and the iced Meyer Lemon green tea or Horchata latte.

7:00 PM -  I co-parent so on nights I have my daughter we are typically somewhere in our homework/dinner/no-you-can’t-have-more-cookies-yes-bathing-is-important routine. Once the #momstuff is done we talk about what we are grateful for and what we need help with in our lives. She is working on her arguing. I’m working on my sugar addiction.

On nights I don’t have my daughter I am typically at the gym, having dinner with my boyfriend or catching up with the amazing women in my life.

11:00 PM - I would love to tell you I’m asleep. I’m definitely in bed, but typically catching up on my favorite IG accounts or responding to emails and requests.

What drink do you need to get through the day and at the end (and how many)?

I drink a green tea or chai tea latte in the morning. I may have an iced green tea or latte directly after lunch. I drink A LOT of water. Occasionally, with dinner or if I’m celebrating a big bulk order of books or a speaking contract, I will have a glass of red wine or a Manhattan.

Most used App/Favorite Instagram Account?

Sonos/Pandora - I stream music non-stop.

Fave IG - that’s tough! Lately I’ve been loving what Mastin Kipp is all about. He’s got a movement happening on his IG.

In another life I think I must have been a dancer, because those close to me know I watch dancing videos. Delaney Glazer is my current favorite.

What should everyone try at least once?

Big, nasty forgiveness. The kind that the other person probably doesn’t deserve, but that will unlock you from them.

Where do you enjoy getting lost? 

Nature. I love to walk. I once got lost in Monaco. I ended up in a beautiful garden at the top of the city. No one knew where I was and I just walked until I found this gorgeous place where I could collect my thoughts. It was as I was formulating my book, before it hit paper. I was so lost in my thoughts, lost in this gorgeous little seaside country, lost. It was the kind of lost that helps you find yourself, your words, and your next steps.