NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Emma Kane: Co-CEO, Porta Communications & CEO, Newgate + Redleaf | Main | Tyler Scott: Founder, Hit House »

Paul Calder: Director of Client Services, CatchOn Communications

Originally from Australia, Paul Calder has lived in Asia since 1995. A communications specialist with a Bachelor’s degree in Media and Mass Communications, Paul spent 11 years in Singapore as a journalist and editor. Relocating to Hong Kong, he moved into broadcast media and was appointed Associate Vice President of Publicity & Corporate Communications for a regional cable network. Overseeing publicity for a variety of channels, he created and coordinated regional PR campaigns across Southeast Asia, India and the Middle East. In 2010, he joined CatchOn, an award-winning agency with offices in Hong Kong, Shanghai and Beijing and partnering agencies around the world. CatchOn’s team of experts specialize in Brand Development, Market Research, Media Relations, Content Creation and Digital Media. Working with some of the world’s most respected brands in travel, hospitality, F&B, design and luxury, CatchOn takes an integrated approach to elevate brands, craft compelling stories, manage a brand’s reputation and create unique customer experiences.

What do you love most about Your City?

From a professional perspective, it’s the can-do spirit of Hong Kong people. The city thrives on this entrepreneurial spirit and there are plenty of opportunities for people to work hard, make connections and succeed. Away from the office, I love Hong Kong’s surrounding greenery and take any chance for a mountain hike.

Favorite breakfast meal & restaurant?

Grassroots Pantry in Hollywood Road Shueng Wan is a vegan restaurant that does amazing an amazing breakfast.

What are you doing at:

6:00 AM – Waking up and trying to make my way to my local F45 gym for the 6.40am class. If I don’t squeeze in a training session in the morning, chances are I won’t have time later in the day.

10:00 AM – By now the day is in full swing. If I’m not meeting with colleagues to discuss a project, I’m meeting with new clients to develop their marketing strategies or responding to the never-ending stream of emails.

12:00 PM - Favorite Power Lunch spot/meal?

Duddell’s in Central. Aside from being a great setting, this Michelin-starred restaurant serves some of the best Cantonese food in the city.

7:00 PM – Since hospitality and F&B clients are a large portion of our portfolio, most week nights I’ll be hosting media at a restaurant or at a function for one of our clients.

11:00 PM – Usually doing a last-minute check on emails. Since a lot of our clients are based in the US or Europe, they’re still working when we’re ready to retire. I want to be able to sleep easy knowing there are no sudden emergencies.

What drink do you need to get through the day and at the end (and how many)?

I try to limit my coffee to one a day, but for the most part I drink Aveda’s organic caffeine-free tea. It’s a mix of peppermint and licorice.   

Most used App/Favorite Instagram Account?

Since my Cantonese is still pretty basic, I use the Hong Kong Taxi Translator the most. Not only does give present the address in Chinese, it also provides the driver with a pronunciation.

Favourite Instagram account is probably Edward Barnieh @edwardkb, a Hong Kong-based photographer who takes the most astonishing shots of the city.

What should everyone try at least once?

Live abroad. Not only does it force you to step out of your comfort zone and challenge yourself, you have the privilege to live in a new community and discover a different culture. 

Where do you enjoy getting lost?

New York. Wherever you are, there’s something worth seeing.