NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jon Warner: Co-founder & CEO, Silver Moonshots | Main | Steven La Fonte: President, Steven La Fonte Design »

Craig Workman: Founder & CEO, Workman Communications Group

For the past 30 years, Craig Workman has worked with more than 40 well-known local and national business organizations to develop and implement strategic communications programs that produced the desired results.  He has extensive experience in the construction, agriculture, senior living, banking, insurance, professional services, public administration and non-profit industries.  Craig has led Workman Communications Group for the past 24 years, and before that was Vice president of the St. Louis offices of Edelman Public Relations and Shandwick.  He began his career as a publications editor for Blue Cross of Missouri. Craig has guided organizations as varied as Purina Mills, S. M. Wilson & Co., The Business Bank of St. Louis, the City of Maryland Heights and Lutheran Senior Services through a wide range of corporate communications, product/service marketing, issues management and crisis communications projects and programs.  He has helped clients successfully deal with product recalls, class action lawsuits, public health crises and controversial real estate developments.  He also helped guide a comprehensive long-range planning process for the University of Missouri Alumni Association.

Craig is a past president of the Public Relations Society of America – St. Louis Chapter and currently serves on the board of directors for the Concordance Academy of Leadership, a groundbreaking community re-entry program for ex-offenders.  He has served on the St. Louis area advisory board for the Exploring Division – Boy Scouts of America, and is a past member of the St. Louis Post Authority Board of Commissioners.

What do you love most about Your City? 

The quality of life in St. Louis, which compares with most any city minus the mountains and/or beaches, and at a fraction of the cost.  We are a 2-3 hour plane ride from ANTWHERE in America, which is what we do with all the money we save in the cost of living here.

Favorite breakfast meal & restaurant? 

First Watch in Clayton.

What are you doing at:

6:00 AM – Most days I am riding with a group of 4-5 other cyclists/clients on a quick 20-mile bicycle ride around the Creve Coeur Lake area.  If snowing, I am at the gym.

10:00 AM – Doing client work, be it in meetings or developing/executing communications strategies and tactics.

12:00 PM - Favorite Power Lunch spot/meal? 

Power lunches are a thing of the past, for the most part.  But when I want to impress a prospect or client, I like Oceano Bistro in Clayton or the Missouri Athletic Club downtown.

7:00 PM -  Catching up on media coverage of the day regarding clients, most of whom are involved in public issues.

11:00 PM – Watching the end of a movie with my wife.

What drink do you need to get through the day and at the end (and how many)? 

Three cups of coffee in the day and a glass of wine at the end.

Most used App/Favorite Instagram Account? 

Pandora.  I am also a musician playing keyboards and percussion in two local bands.

What should everyone try at least once? 

Visiting Alaska.

Where do you enjoy getting lost? 

Hiking in the Ozarks.