NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Magda Osman: Associate Professor of Experimental psychology, Queen Mary University of London | Main | Danielle Swimm: Therapist & Owner, Collide Behavioral Health, LLC. »

Adele Goldberg: Executive Director, Friends of Yad Sarah

My NativeAdVert:

Adele Goldberg is the executive director of Friends of Yad Sarah, supporting the largest volunteer-led social services organization in Israel. Yad Sarah saves the Israeli government and healthcare system an estimated $300 million per year, and aids 400,000+ Israelis a year—young, old, Jewish, Christian, Arab, Druze, men, women, religious and secular. Its programs and services are dynamic and multi-faceted, from providing elder care, home health, and medical equipment loans, to advocating for disability rights, cultivating volunteerism, and advancing community building. As Executive Director of Friends of Yad Sarah since 2003, Adele has raised more than $35 million to support Yad Sarah’s critical services. As part of her work for Yad Sarah, Adele travels around the country speaking to diverse individuals and groups about the healthcare and social services landscape in Israel, how Yad Sarah supports the efforts of individuals and families caring for someone at home who is ill or frail, her own experiences as a Jewish communal professional, and how we can work together to support the people of Israel.

An honors graduate of the University at Albany and Yeshiva University’s Wurzweiler School of Social Work, Adele began her career in health care and social work.  Just prior to joining Friends of Yad Sarah, Adele worked at the Brookdale Center of Aging of Hunter College, where she worked on the development of a model for social adult day care for memory-impaired older adults, improving countless lives. Adele has been published in outlets such as The Washington Jewish Week, The Jewish Journal of Greater Los Angeles, Women Who Give, and more. She has also co-authored a manual on developing and managing an adult day care program, disseminated nationally with foundation support. She is a member of Women in Development New York and the American Jewish Press Association.

My Goal of the Day: Every day, my goal is to share our organization’s mission with the world and attract support for our work. Yad Sarah is Israel’s largest volunteer-led social services agency, serving society’s most vulnerable and underserved, Jews, Christians, and Arabs alike.

My Thought of the Day: Commit to life with awareness and courage.

My Action of the Day: Wire money to Yad Sarah’s Israel office to support our programs including elder care, home health, and medical equipment loans, play therapy, day rehab, and community building.

My Deed of the Day: Connecting a donor to a special project that felt just right for them. One of Yad Sarah’s projects is a mobile dental clinic that serves the home-bound elderly at no (or low) cost. For residents in small Israeli towns, it’s a life-saver. The donor was a retired dentist who couldn’t believe that we included oral health as one of our social services!

My Tip of the Day: Make good things happen!

My Pic of the Day:

A Day in My Life:

What do you love most about Your City? 

I love the vitality in NYC.  And I love the theater, its music, and its museums.  And of course, I love the food – dining out and shopping at artisanal markets.  

Favorite breakfast meal & restaurant? 

I rarely go out for breakfast… I’m a cereal and milk girl!

What are you doing at:

6:00 AM – Waking up, reading emails from Jerusalem. By the time I get to my desk, it’s close to the end of the work day in Israel.  Answering emails early in the morning keeps things moving.

10:00 AM –Reaching out to donors to thank them personally for a special gift.  

12:00 PM - Favorite Lunch spot/meal?

Usually I eat at my desk.  When I do go out, I like Le Pain Quotidien.  Sometimes I get invited to lunch at the Friar’s Club on East 55th Street – a special treat. I love the atmosphere.

7:00 PM - Walking in the door after my commute.

11:00 PM - If I can stay awake, I’m enjoying Trevor Noah’s nightly monologue on The Daily Show. 

What drink do you need to get through the day and at the end (and how many)?

Water.  I keep a refillable bottle on my desk and when I travel, I keep at least one bottle in the car. 

Most used App/Favorite Instagram Account? 

Instagram. A picture really is worth a thousand words.  I look forward to the drawings and captions from The New Yorker Cartoons Instagram feed. 

What should everyone try at least once? 

Solo travel. 

Where do you enjoy getting lost?

Jerusalem’s Old City.. the Mahane Yehuda market… Paris. Those places never get old.