NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jamielyn Lippman: Founder, Point of View Pictures | Main | Tony Gaskins: Best Selling Self-Help Author »

Rob Shaw: CEO, Jaywing plc

Rob Shaw is the Chief Executive of AIM-listed Jaywing plc. The company is a data science-led agency and consulting business, with a marketing technology division and growing international footprint. The agency has two core propositions, performance marketing and brand-led marketing. Jaywing’s data science consultancy helps clients do smart things with their data in marketing, credit and fraud risk, and business intelligence. The marketing tech brand, Jaywing Intelligence, offers AI and big data led products. Employing over 650 people, 1 in 10 of whom is an experienced data scientist, Jaywing has offices in Sheffield, Leeds, London, Newbury, Swindon and Sydney and saw revenue of £47.5m for 2017/18.

Rob started his career as a software developer and was on the Board of Contact Centre specialist Ventura (now part of Capita) by the time he was 30. He moved into digital marketing at Latitude before selling to Private Equity in 2007. Then, as CEO, he grew search specialist Epiphany from 25 to 160 people by the time it was sold to Jaywing in 2014.

Rob is also a non-executive director for the late Jane Tomlinson’s fundraising legacy, Run for All, and is a Trustee of the Jane Tomlinson appeal. He sees the future of business over the next few years coming from successfully uniting data science, especially AI, with all the creativity the human psyche offers; both to exploit the opportunities and meet the challenges rapid technological advances present, in ways real people can engage with.

What do you love most about Your City?

I’d like to say football but sadly I’ve never understood the game!  In reality, I love Leeds for its people and its proud Yorkshire roots. It’s an ambitious city, embracing events like the Tour De France and the World Triathlon Championships.

Favourite breakfast meal & restaurant?

Avocado on toast with a side of good quality bacon and a green juice. The green juice has been a staple for many years; a great way to start the day. The best Avocado on Toast I’ve ever had is at the Establishment Hotel in Sydney, which I make sure I take time to visit when I’m in Australia working with our teams over there. It makes it all the sweeter that the hotel’s owner is now a client since our most recent acquisition of Frank Digital in Australia.

If I’m having breakfast in Leeds, then my favourite spot is Mrs Athas. Tucked away in a small street in the city centre, it serves great coffee and they know how to make a decent bacon sandwich.

What are you doing at:

6:00 AM – Assuming I’m injury free, then I’ll be trying to get some miles in running, cycling or swimming. I love doing big endurance events and early morning starts are the best way to guarantee I do the miles, as well as the perfect kick start to the day ahead.

10:00 AM – I’ll be in the office, usually in Leeds or Sheffield. By 10am, I would aim to have cleared any emails that have come in overnight, read through the daily industry news updates, and completed any Skype calls with the office in Sydney before it’s too late in the day for them.

12:00 PM - Favourite Power Lunch spot/meal?

Next to our head office in Sheffield is a great place called Birdhouse Café. It’s a fantastic, independent, Sheffield-grown business and has an equal mix of healthy and not so healthy options. It’s also frequented by lots of our team, so it’s a good opportunity to bump into people.

7:00 PM - I always aim to be home at a reasonable time with some degree of regularity. Meaning I can sit down with my daughter (who is 11) and do some homework support, eat a meal together and manage the bedtime routine. If I’m travelling, then I try to do the same but it will be over Facetime and almost never 7pm where I am!

11:00 PM – I’ll be fighting the urge to turn in. I can manage pretty well on not much sleep, so late evening is time for watching box sets with my wife, accompanied by one of our two dachshunds on my lap.

What drink do you need to get through the day and at the end (and how many)?

During the day, I drink lots of water and the odd cup of tea or coffee. At home, it’s good Yorkshire tea and, if I feel I’ve earned it, I’ll have a glass of scotch with lots of ice. I know many purists will disagree with the combination, but I know what I like.

Most used App/Favourite Instagram Account?

My most common app will probably be Twitter for a quick update on industry events or news, and I’m not too proud to say that on Instagram it’s Dwayne Johnson (The Rock). He has an incredible work ethic and contagious positivity.

What should everyone try at least once?

Guided meditation.

Where do you enjoy getting lost?

In the footpaths, woods and bridleways of Yorkshire. I’m fortunate to live in God’s Own Country as we like to describe it. It’s a beautiful place.