NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Chef Jana Billiot: Chef de Cuisine, Restaurant R’evolution | Main | Guy Savoy: Owner & Executive Chef, Restaurant Guy Savoy »

Tracy McCormick: Founder, Lightfinder PR

Tracy McCormick is a seasoned Entertainment Industry professional. She is a veteran of radio on both sides of the microphone. After opting to move on from music management, Tracy chose to represent Spectra Music Group as an A&R executive, and will always keep her heartbeat in the music industry.
Continually wearing a business development and production hat, she founded the Creative Edge Film Festival, and Lightfinder PR, a boutique public relations firm which specializes in the arts, entertainment, nonprofits, and veterans.

Tracy consciously creates on all levels. As the former Director of Media and Public Relations for Maharishi Foundation, she spearheaded the PR campaign for Actor Jim Carrey's 2014 commencement speech at Maharishi University of Management. She also consulted with the David Lynch MFA in Film Program and MA in Sustainability. Ms. McCormick brings a diverse skill-set in building any brand; a team player, good with people, can read between the lines and is fluent in current digital marketing trends. Tracy has led public relations campaigns for Fortune 500 companies. She can lead a conference team, write, produce, execute events, develop, implement, and generate leads that others may not. She represented Olympic Athlete Anita DeFrantz, who serves as VP of the International Olympic Committee.

Tracy has developed extensive relationships with all branches of the US Military and The White House. Her work with U.S. Veterans is a passion. She represented WWII Veteran Captain Jerry Yellin until his death on December 21, 2017, and served on the Board of Directors for Operation Warrior Shield working with actress Scarlett Johansson who supports veterans. She also served on the Board of Advisors for Valley Of The Sun (Desert Foothills) YMCA. Aside from years in the trenches creating opportunities, Ms. McCormick is as well, a delight as a person, and brings a warmth and sensibility to any situation. "She can go from a roadhouse to The White House with a smile on her face!" Tracy lives from one place in her belief that "Only with the Heart, can you touch the Sky."

What do you love most about Your City?

“No longer chaste to the confines of Gaia...wanton I AM, tis' true. Deeply enthralled with the Sonoran Desert and the Pacific Ocean in Malibu. What's a woman to do? Write a poem about it.” I’ve been most fortunate to be “bi-city” for the past two years working and living in between LA and Scottsdale, AZ. When I’m in Los Angeles, my favorite spot to relax is Topanga State Beach in Malibu. In Arizona, I live a Carefree life at Civana Carefree.

Favorite breakfast meal & restaurant?

I start my day with illy coffee in an old school stove-top espresso maker. My favorite meal all day long is the organic brown rice breakfast bowl at Inn of The Seventh Ray in Topanga, CA. In Arizona, I’m a longtime devotee of the Royal Palms Resort for dining and reverie with views of Camelback Mountain.

What are you doing at:

6:00 AM – Going through instagram, twitter, and facebook as if it’s the Sunday newspaper.

10:00 AM -Usually on a conference call or google chat collaborating with a client or an editor.

12:00 PM - Favorite Power Lunch spot/meal?

I like to take a flower power walk in nature somewhere at lunchtime to recharge my spirit. If I have a lunch meeting scheduled with a client or potential client, I prefer somewhere low key and quiet so we can focus and cover key business points and goals.

7:00 PM - At a media event, or for a walk on the beach or local park. I’m passionate about cooking, so if I’m home, I like to make a healthy meal for myself or close friends and eat outside under the moonlight.

11:00 PM - I’m usually in bed with tea and a good book. The phone is always nearby for a final late night swoop through my clients social media accounts and my business emails.

What drink do you need to get through the day and at the end (and how many)?

In moments of clear sailing or crisis communication, the water from my Berkey Water Filter keeps my well-BEing hydrated and clear to ride the waves.

Most used App/Favorite Instagram Account?

I like Alexa Analytics for research and analysis, Amazon for life, and Instagram @overheardinla for human hilarity and fascination.

What should everyone try at least once?

Living in the present and ayurvedic massage aka Abhyanga.

Where do you enjoy getting lost?

In a song, a poem, or someone’s eyes.