NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Aube Giroux: Award-winning documentary filmmaker | Main | Nicole Katz: Founder & Co-Owner, Yoga 216 »

Aaron Klein: CEO, Riskalyze


Aaron’s career has largely been at the intersection of finance and technology. As co-founder and CEO at Riskalyze, he led the company to twice being named one of the world’s top 10 most innovative companies in finance by Fast Company Magazine. Today, over 200 Riskalyzers serve thousands of advisors who have aligned the world's investments with millions of investors' Risk Numbers®. Aaron has served as a Sierra College Trustee, and in his spare time, he co-founded a school project for orphans and vulnerable kids in Ethiopia. Investment News has honored him as one of the industry’s top 40 Under 40 executives.

My Goal of the day: Put a smile on somebody’s face

My Thought of the day: Every minute counts!

My Action of the day: Make a bunch of high quality decisions that can empower our team to go execute

What do you love most about Your City?

Auburn is 30,000 people so we get 90% of California’s weather and 0% of the traffic, but we still pay 100% of the taxes.

Favorite breakfast meal & restaurant?

Peanut butter smoothie. But if I have a breakfast meeting, Awful Annie’s in Auburn is a great spot.

What are you doing at:

6:00 AM – I’ve checked the overnight numbers, read some Twitter and triaged email a bit. I’m jumping on the Peloton bike for a high intensity interval ride before hitting the shower and heading to work. On Auburn weeks, I try to take my kids to school 3-4 days a week on my way into the office.

10:00 AM – 10AM is my favorite time for first meeting of the day — email up to date, list ready to go, ready to make great decisions with the team!

12:00 PM - Favorite Lunch spot/meal?

 Lunch is almost always at my desk. It gives me a few minutes to read, think and plan the afternoon. I also do a lot of lunch meetings in the office, which stretches the time I can spend with the team.

7:00 PM -  On my Auburn weeks, I’m home for dinner with my wife and kids. On my travel weeks, I’m probably at dinner with a customer.

11:00 PM – I’ve been asleep for a solid half hour! I shoot for sleeping from 10:30pm to 5am, and I do whatever I can to avoid changing time zones on my travel weeks. I’ll work in my hotel room until 1:30am and get up at 8am on the east coast, if the schedule allows.

What drink do you need to get through the day and at the end (and how many)?

My staff thinks I chain-drink Coke Zero. But I only go through two or three a day. :) I mix it up with some Propel Water and Fresca as well.

Most used App/Favorite Instagram Account?

Twitter, for sure. My favorite Instagram account these days is @a_t_l_a_n_t_a, which delivers beautiful shots of the Atlanta skyline that usually include the Bank of America Plaza building, which houses our office there.

What should everyone try at least once?

Truly listening to the perspective of someone they completely disagree with, and trying to step into their shoes. It may not change your opinion, but it’ll definitely change your outlook.

Where do you enjoy getting lost?

Deep in the details of a product meeting with my team. I’m really passionate about what we do to empower ordinary people to invest fearlessly and achieve their financial dreams.