NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jessica Hann: Sr. Director of Partnerships & Social Media, Avocado Green Mattress | Main | Jennah Purk, CPA, MST: Co- Founding Shareholder & CFO,Purk & Associates, PC »

Pierre Barlier: CEO, KeepCool 

As a pioneering CEO in the U.S. and abroad, Pierre Barlier has been working to eliminate single-use bags one shopping trip at a time — via his reusable shopping bag business, KeepCool, established nearly 20 years ago.  At KeepCool Pierre’s visionary and eco-conscious thinking quickly propelled him to the forefront of the market, while simultaneously jumpstarting a social awareness that has forever changed consumer behavior.  KeepCool has since been quietly changing the landscape for shopping bags and promoting stronger environmental consciousness among consumers.  Today, KeepCool is the leader in designing, manufacturing, and distributing reusable shopping bags to major mass retailers in North America and Asia. Costco, Walmart, Whole Foods, Barnes & Noble, and Staples (to name just a few) have long been customers, all aligned around the principle that small everyday actions can produce big impact.

As a business leader, Pierre is recognized for his relentless commitment to innovation within an ever-changing marketplace. He introduced the Better Bag — the first reusable grocery bag made of recycled plastic bottles, supporting a circular economy of collecting plastic waste — and has continued to focus on improving the environmental profile of his bags’ materials. His transparent approach and willingness to go the extra mile, whether in solving structural conundrums or overcoming cost challenges, have earned him business partnerships that have lasted decades.

What do you love most about Your City?

Orinda exemplifies all the qualities Northern California is renowned for. It’s laidback, picturesque, and full of some of the friendliest people I’ve ever met, which is why Forbes named it the country’s second friendliest city a few years back. Plus, it’s just a short hop away from San Francisco and all its culture, which, as a former Parisian and New Yorker, is very important to me. I enjoy being able to go to world-class museums and performances, then returning to a village where, seen from afar, you almost can’t see the homes among the trees. It’s really the best of both worlds. I’m not just happy here, I’m content.

Favorite breakfast meal & restaurant?

I enjoy waking up with a cup of local granola from NutHouse! Granola Company. It may look like birdfeed, but it’s absolutely delicious. I don’t go to restaurants for breakfast, but my favorite local restaurant is Rêve, a French bistro that, even if it’s just for as long as it takes to finish my coffee, makes me feel like I’m back in my home country.

What are you doing at:

6:00 AM – Sleeping. I stay up late due to the different time zones we work with, so I usually sleep until seven, if I’m not traveling.

10:00 AM – At work talking to the East Coast, having already caught up with Europe

12:00 PM - Favorite Lunch spot/meal?

Siam Orchid is a quick walk from our offices in the Vintage House. The restaurant is upscale but low-key, and their yellow curry is some of the best I’ve had outside Thailand.

7:00 PM — At work wrapping up calls to Asia

11:00 PM – Strolling the trail near our house and chatting with the wildlife, particularly my deer and raccoon friends.

What drink do you need to get through the day and at the end (and how many)?

Coffee (as in espresso) and wine (as in a good bottle of Burgundy)

Most used App/Favorite Instagram Account?

I’m not much of an app user, but once in a while I’ll look at the Instagram account for Sustainable Contra Costa to see what our neighbors are up to and to get inspired.

What should everyone try at least once?

Being a good listener. It’s a very underappreciated skill, even though it’s so very intrinsic to every relationship we have. Listening wins over new friends and deepens your existing relationships. I even credit listening with forging some of my longest-standing business partnerships.

Where do you enjoy getting lost?

In a long conversation with a friend.



Photo Credit: Ricky Middlesworth