NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Jennifer Wayman, MHS: President & CEO, Hager Sharp | Main | Christie Conochalla: Writer & Director »

TROY GUARD: Chef/Owner, TAG Restaurant Group

Born in Hawaii and raised between there and San Diego, Troy Guard spent much of his youth in either the ocean or the kitchen. As a passionate young chef, Guard took much joy in preparing special meals for his family. As he worked his way through college and the culinary ranks, Guard trained at all five of San Diego’s La Costa Resort’s prestigious restaurants before landing under the tutelage of his career-long mentor, Chef Roy Yamaguchi. The relationship with Chef Yamaguchi began at Kahana Bar and Grill in Maui, eventually leading to Guard opening multiple outposts over the span of eight years in Hong Kong, Tokyo, and New York. With Yamaguchi, Guard honed his skillset as a chef and restaurateur, readying himself for his next challenges as executive chef at New York City hotspot TAO and then as chef de cuisine at the worldrenowned Doc Cheng's restaurant in Singapore. These world-expanding experiences and Guard’s passion for bringing happiness to others through food inspired him to finally set out on his own.

Putting down roots in Denver, CO, Troy opened his first restaurant, TAG, in 2009 where it now serves as the flagship restaurant in his diverse restaurant portfolio. In just nine years, Guard and his family have built their own “Ohana” with 11 restaurants under the TAG Restaurant Group – a family driven by hospitality and creativity, while supplying opportunity and building culinary foundations for the 550 staff he employs. Whether dining at TAG Burger Bar, his modern-American steakhouse Guard and Grace or his breakfast spot HashTAG, guests will find evidence of Guard’s Hawaiian roots as well as special global touches from his years spent traveling, creatively tied into each menu. As a result of the overwhelming support from the Denver community and visitors alike, the TAG Restaurant Group* now consists of TAG, TAG Burger Bar, Guard and Grace, bubu (two locations), Los Chingones (three locations, with a fourth opening in 2008) and the Los Lounge, Mister Tuna, HashTAG, and FNG. In 2019, Guard will make his first move out of Denver, expanding his award-winning steakhouse, Guard and Grace, to Houston, Texas.

Guard is very active in local and national philanthropic efforts, including participation in a variety of cultural and charitable events, such as Chefs Up Front, Eat Denver, and Taste of the NFL. Named one of the “Great Regional Chefs of America” by the James Beard Foundation, Guard participates in events annually around the country that benefit the Beard House. In addition to being awarded “Best Chefs America,” Troy Guard and TAG Restaurant Group have also received accolades such as Colorado Restaurant Association’s “Outstanding Professional Award”, 5280’s Top 25 Restaurants in Denver for both TAG and Guard & Grace, 5280 Best Chef Readers’ Choice 2016 and 2017, Eater Best Chef and Restauranteur of the Year, Denver winner of Cochon 555, recipient of the Mort Harris Small Business Person of the Year Award in 2016, and Top 25 Most Powerful Multi-Concept Restaurant Operators by Restaurant Hospitality

What do you love most about Your City?

Troy Guard: There’s no way I could pick one thing. I love the weather! I love the endless sunshine and the changing of the seasons. The people are a very close second. I really enjoy the people that I meet here and have made amazing friends along the way – everyone is so welcoming, warm and just genuinely good-hearted people. On top of that, we’ve got great sports teams and incredibly talented musicians. Plus, let’s not forget that you can be up skiing on the mountains in less than 60 minutes! Denver is an outdoor state to love!

Favorite breakfast meal & restaurant?

I love breakfast and usually eat it at my house because of the kids – plus we’ve got our six chickens with fresh eggs! My go-to would be eat two eggs, half an avocado, and whatever meat is in my fridge (steak, taco meat, shrimp, bacon) all on one slice of whole wheat toast with chipotle Tobasco hot sauce.

If I do go out, I go to HashTAG for some business morning meetings. I like the eggs benedict or the breakfast burrito – half size! I can’t eat that whole thing. We also do fresh squeezed OJ there – can’t beat that. HashTAG is a very special project to me as I really do think it’s the perfect place to start your day.

What are you doing at:

6:00 AM – Just waking up, and then hitting the emails before I wake my 9-year-old daughter and 4-year-old son for school. The rest of the morning is spent getting everyone ready, and between breakfast, making lunches, and getting dressed, it’s really all a blur!

10:00 AM – I drop the kids off and get to the office. Then I’m normally booked for the rest of the morning between checking emails (yes, again!) and meeting with our CFO and VP.

12:00 PM - Favorite Power Lunch spot/meal?

I usually do Guard and Grace for a business meeting. If I have a quick lunch I’ll grab Bubu … ask for the “Troy Bowl” – it’s not on the menu but I have so many people hooked on it now! I also like Hillstone in Cherry Creek.

7:00 PM - By this time we are normally winding down. On Mondays and Tuesdays, I try to make it home for family dinner and to put the kids to bed. Then, Wednesday through Saturday I’m usually still grinding away at work, but if I get home in time we love to read some books before bed time with the kids.

11:00 PM – I really try my best to be asleep by this time. Between putting the two older ones to bed and getting our 9-week-old settled, it leaves just about an hour of alone time for my wife Nikki and I to catch up on each other’s day and watch a quick show. If we need a laugh, my go to is Ballers – it’s so funny and over the top. I also like How to Get Away With Murder for some mystery and suspense. After that, it’s off to bed!

What drink do you need to get through the day and at the end (and how many)?

Lots of water all day and also Teakoe Tea – it’s my go-to drink right now and actually made here in Denver! I usually only drink alcohol if I’m out for a business meeting or with some friends, in which case I love a Moscow Mule or the house special. If I do ever have a drink at home it’s a Ketel One and soda water with lemon.

Most used App/Favorite Instagram Account?

Southwest Airlines or iHeart Radio. I’m always on the go and good music keeps me moving!

What should everyone try at least once?

I challenge you instead to try traveling a new place at least once…A YEAR! Get out there and see things, meet people, enjoy life!

Where do you enjoy getting lost?

In a food market, book store or new city! There’s nothing better than not knowing much about where you are and figuring your way around by actually looking at maps and talking with people!