NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« MARTY ELCAN: Director | Main | Colleen Seery: Associate Director, PR | Technology, Media & Telecom, IHS Markit »

Lynn Tesoro: Co-Founder & CEO, HL Group 

Lynn Tesoro is a globally recognized communications executive recognized for her depth of knowledge within the fashion, luxury and lifestyle-related industries. She is an accomplished leader with a deep record of engaging with leading consumer brands to identify and implement growth and positioning strategies in highly competitive markets. Associated with prominent brand launches among a notable roster of clients, Lynn’s enduring, high-level editorial relationships provide clients a considerable insight to media outlets encompassing print, broadcast, and digital channels. With a depth of expertise in brand consulting, she keenly develops programs that launch, grow or re-establish brand presence in both strategy and execution. Lynn is CEO and co-founding partner at HL Group which was established in 2001. HL Group is a strategic marketing and communications firm based in New York City and Los Angeles that focuses on top-tier public relations and robust multi-platform programs. At HL Group, she represents many globally celebrated brands within industries including fashion, luxury jewelry, travel and hospitality, retail, interior design, and consumer products. HL Group has been featured on the New York Observer’s Annual PR Power List every year since 2013, and was ranked #1 in 2016.

Prior to founding HL Group, Lynn spent seven years as the Senior Vice President of Corporate Communications at Polo Ralph Lauren, overseeing media relations, launch initiatives, and advertising across the collection brands within the company’s portfolio. Prior to her position at Polo Ralph Lauren, Lynn served as Global Vice President of Public Relations and Retail Marketing at Calvin Klein Inc. for six years, during which she headed PR and marketing through a period of significant growth and expansion. Lynn began her career at Giorgio Armani Fashion Corp, the licensing company of Giorgio Armani S.p.A., as Director of public relations and retail marketing. Lynn has been recognized on StyleCaster’s New York Fashion Power List and one of BizBash’s The Top 500 People in Events in 2018. A sought-after communications thought leader, Lynn has been featured in national and industry media including WWD, Fashionista, Forbes, HuffPost, Town & Country, PRWeek, etc.

What do you love most about Your City?

I have lived in and around New York City my entire life. The city has never failed nor disappointed me over so much time. I love it all.

Favorite breakfast meal & restaurant?

I am a creature of habit -- Michael’s or Café Cluny in NYC. My favorite breakfast is two eggs over easy with home fries. As the years pass, home fries often turn into spinach.

What are you doing at:

6:00 AM – I am on my way to the city answering emails, texting my kids, sending crazy “reminder” emails to my assistant, looking at Instagram and reading news online.

10:00 AM - Meetings with clients or staff and preparing for the day and probably the evening.

12:00 PM - Favorite Power Lunch spot/meal?

Michael’s or Lambs Club for grilled chicken and salad….but it’s all about the company

7:00 PM - I am either heading home to a glass of wine and dinner with my husband and answering emails/returning calls…or on my way to dinner with a client or one of my kids in the city.

11:00 PM – Pretty much shutting it down.

What drink do you need to get through the day and at the end (and how many)?   

The morning starts with two coffees, then water all day. At the end of most days I love a glass of wine or a vodka on the rocks when I’m out to dinner…never fails to shake off the edge of a day.  

How many?  Depends on the day.

Most used App/Favorite Instagram Account?

I use a lot of apps but my current go-to apps are Flipboard which give me a quick look at current articles across a lot of online media; and a new app called Happy Not Perfect that takes five minutes and helps you focus and breathe thoughtfully. My favorite IG account is Tunameltsmyheart…makes me laugh 

What should everyone try at least once?

Ride a horse

Where do you enjoy getting lost? 

I can get lost anywhere just give me the time to do it.