NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Colleen Seery: Associate Director, PR | Technology, Media & Telecom, IHS Markit | Main | Shannon Hilaire: Communications Director, the American Heart Association – Nebraska »

Kenneth D. Makovsky: President, Makovsky Integrated Communications

Kenneth D. Makovsky is President of Makovsky, an integrated communications firm, and one of the top 30 independent public relations firms in the United States. The company, founded in 1979, is headquartered in New York City, with divisions in financial +professional services, health, technology, energy, and digital and innovation services. Makovsky is also a founder and past president of IPREX, the second largest global corporation of independent public relations firms, with a presence in 56 cities and 30 countries – and $300 million in revenues. Makovsky has its own office in Washington, D.C. The firm has been engaged by such clients as Charles Schwab, New York Life Investment Management, Trinseo, A.T. Kearney, Russell Reynolds, GlaxoSmithKline, Abbott, Becton Dickinson, and many more.

Ken was selected as one of four people in the public relations industry to receive the Sabre Individual Achievement Award, and was named “Communications Executive of the Year” by the American Business Awards. Makovsky received the PRSA-NY John W. Hill Award for outstanding achievement.  Makovsky was selected to the PR News Hall of Fame, and also was named to the New York Observer’s “PR Power 50 List,” among the most influential PR firms in New York City. Ken’s blog, “My Three Cents,” is among the leading blogs in the PR industry; it appeared weekly in for five years. Ken’s articles have been published by leading magazines, and he has addressed business organizations and universities.

In 2014-2018, the company won over 70 firm, individual and campaign awards.  Makovsky has been named “Agency of the Year” by four different organizations over the past several years. Makovsky is a recent former Co-Chairman of the Board of the Institute for Public Relations and also a member of the College of Fellows, the honorary organization of the Public Relations Society of America, and the Arthur W. Page Society. Makovsky holds a Juris Doctor degree from Washington University School of Law as well as a Bachelor of Arts from the University.

What do you love most about Your City?

I’m charged!  Daily I’m charged!  As I enter Grand Central Station following my train ride from Connecticut, where I live, you can’t help but feel the electricity in the air. The speed of people moving in every direction, even if I could use 10 more minutes of sleep, buoys me.  What a contrast from St. Louis where I grew up.  Really, the pace and culture of New York awoke my global and entrepreneurial instincts.  Finance, which is at the heart and soul of New York City, became the firm’s first focal point.  I’ll never forget picking up Merrill Lynch as a client very early on.  And then we really did go global at a young age.  I founded IPREX, a worldwide partnership of independent agencies, giving us a footprint today in 30 countries and 40 U.S. cities!  Technology became our next focal point (we picked up IBM as a client), then healthcare, where we represented industry giants, and finally energy, indicative of the city itself!

Favorite breakfast meal & restaurant?

My favorite breakfast is a fluffy egg white omelet with mushrooms, tomatoes and spinach plus a Harvard popover and a decaf cappuccino. Yep!  That’s right, a Harvard popover!  The Harvard Club is my favorite place for breakfast and no one does popovers like they do.  I’m a member of the Harvard Club, as my wife went to Harvard.

What are you doing at:

6:00 AM – Alexa is waking me up!  I get about 61/2 hours of sleep every night and do about 5 hours of exercise every week from weightlifting to cardio and Pilates, mostly in the mornings. Nothing beats exercise for getting you going in the morning. Traditionally, I read the New York Times on the train, sometimes the newspaper itself and sometimes electronically.  The exception was when I was studying Swedish, and my instructor rode the train in with me, and that enabled me to win major corporate business in Sweden.  Giving presentations in Swedish helped!  Why Swedish?  I developed a penchant for the country years earlier in college when I was on an international business student exchange program there.

10:00 AM - Totally immersed in a sea of client or other business opportunities! I could be meeting with staff, still in a breakfast meeting, on a sales call or involved in planning for an important event.

12:00 PM - Favorite Power Lunch spot/meal?

The Morgan Dining Room at the JP Morgan Library and Museum. Quality food across the board! And an excellent business atmosphere. It is also one of New York City’s best kept secrets - - almost no one has heard of it and everyone loves it.  From the entrance to the museum to the “hideaway dining room” and its “less noisy than any other” environment.  It is cool!

7:00 PM - I’m on the train on the way back to Connecticut; in fact, I’m writing the answers to these questions on the train. I do some of my best writing on trains because it is perfectly quiet, and no one interrupts me.  Blogs, some strategic client memos, occasional program editing - - all on the train.  Often, I’m doing e-mails and preparing for tomorrow’s meetings.  Unlike many, I rarely snooze!  Once I did and missed my stop.  I get home about 8:00 PM and am greeted with a hot, nutritional dinner made by favorite woman in the world, my wife!

11:00 PM – I do about an hour of work after dinner - - reading documents, answering e-mails, or editing programs. At 11:00, I start watching the news and selecting clothes for tomorrow to save time in the morning.

What drink do you need to get through the day and at the end (and how many)?

Two bottles of water!

Most used App/Favorite Instagram Account?

My favorite app is “At Bat,” the major league baseball app on which you get scores and play by play.  My favorite team is the New York Mets, through thick and through thin. More thin… Second favorite is my hometown team, St. Louis Cardinals. But my passion today is the Mets, and I follow the team and its players closely.

What should everyone try at least once?

A hot stone massage!

Where do you enjoy getting lost?

Essentially getting out from my daily schedule.  I’m a big believer in taking vacations - - and really vacating! I lock up my iPhone in the hotel room handsafe whereever we are and cut off contact with the office, unless there is an emergency.  I encourage everyone to do this, but many have a hard time doing it.  I like doing real getaways - - doing something completely different, so I can return raring to go!  For example, on our trip to Morocco, we did a sunset camel ride in the Sahara Desert followed by a good night sleep in a deluxe tent! We drove through the country stopping in small towns and big cities.  Exotic.  Nevertheless, Turks and Caicos in February does the trick for me as well.