NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Gail Moaney: Founding Managing Partner, Finn Partners

Career advice to those in your industry?

“Be an instigator and an agent of change. “Upset the apple cart.”  Propose new ways of doing things, new ways of solving old problems. Be the one to ask “what if…”


Career advice to those in your industry?

Don't waste too much time on a prior thinking.  Just get started.  Fail faster, which means: do small low-cost low-risk experiments to test your ideas and be ready to change quickly

Autumn Calabrese: Fitness Mogul & Creator, 21 Day Fix®

Career advice to those in your industry?

Never give up, don't stop believing in yourself and your dreams.  You start by helping one person, then 2 and so on and so forth.  There is room for all of us in this industry so don't worry about being someone else, just be you and the right clients will come your way.

Carolyn Kylstra: Editor-in-Chief, SELF Magazine

Career advice to those in your industry?

Work your ass off. Know your worth. Don’t put up with nonsense any longer than you need to. Take every interview you’re offered, even if you’re not at all interested in leaving your current job—it never hurts to meet new people and learn about new opportunities. If you’re going to bring up problems to your boss, try to also have solutions to recommend, at least as a jumping off point. And be nice to everyone, because media is a teeny tiny industry and everyone knows everyone else and you will very likely end up working with some of these people repeatedly in different contexts throughout your career.

Dr. Todd Boyd: Professor, Author, & Chair of Race & Popular Culture, USC Film School

What do you do best?

Think and talk. Conceptualize and articulate. Though the fear of public speaking is common throughout society, I’ve never had this fear. Be it lecturing, doing a media interview, leading a meeting, telling a story, or just having a conversation, I am at my best when running my mouth.  When I was in elementary school I always got in trouble for talking too much; so I guess this explains it right? For someone who talks so much though I need to make sure that I have something to say that is worth listening to, so this is where the thinking comes in. Acquiring, evaluating, and articulating knowledge is what I do. But so that it’s not just empty rhetoric, I have to constantly remind myself, don’t just talk about it, be about it.

Stephan Paternot: Co-Founder & CEO, Slated

Career advice to those in your industry?

Don’t be afraid of objective and unbiased analysis telling you the truth about your “amazing” project. Odds are it’s not as amazing as you think. And as much as you believe “truly original stories” can’t be quantified, they can. So why not find out the objective truth about your project right away, and get busy improving it?

Kimbal Musk: Co-Founder, The Kitchen & Board Member, Tesla/SpaceX

Career advice to those in your industry?

Product is everything. Restaurants succeed with great food and service.


Career advice to those in your industry?

 Get a job in retail. Design school is essential too, of course, but there is nothing more valuable than meeting with your consumer. What does she look for? What does she buy? The more you know on the ground level, the better a designer you’ll be.


Career advice to those in your industry?

The trials you go through as an entrepreneur and the blessings you receive are the same things.
Those trials are simply lessons for entrepreneurs to learn from and we should all be thankful we
can be afforded the opportunity to go through those to be even stronger leaders.

Nely Galan: CEO, Author & Women's Empowerment Advocate

What are your aspirations?

I’m happy to say that on a business level I have hit many of my aspirational goals. Over the years I ran television stations; I was the first Latina president of a huge network; I created and distributed programming (over 700 shows in both English and Spanish!) for my community; and after all that, I earned a degree in clinical psychology. All of which is great, because now I can really focus on my personal goals: to empower as many women as possible to understand the power and significance of financial self-reliance, so that they can, like me, actualize their own dreams and goals.


Career advice to those in your industry?

The world can be changed. Do not fight change. Allow change to happen. Be a part of the change and make it positive. Build the world you would want for your children. Don’t get overwhelmed by everything it takes to make a real difference! Draw inspiration from those who work alongside you, be bold, come up with ideas and run with them. Breathe life into the projects you love, make sparks around them, find the right people to get involved. Never give up. Success is a marathon, but keep in mind that it happens one step at a time. When you give of yourself, you always get back much more than you’ve given.

Tiffany Cruikshank: Founder of Yoga Medicine

What are your aspirations?

To bring yoga into the medical communities as an important adjunct to medical care and preventative measures.


Career advice to those in your industry?

My advice for the next generation of editors would be to stay as current as possible with new communication and distribution platforms but never lose sight of your core ethics. Sound, credible journalism with an unshakable core of integrity will win out in the end over the solipsism that permeates much of the new media. Do your own legwork and don't try to piggyback on someone else's labor. Even though an  "aggregation" model might seem low-cost and comprehensive, there's no substitute for original journalism. Especially if you're driven by the one quality essential to any great editor or reporter: curiosity. Why would you want to ride someone else's wave? Do the story yourself. And don't lose sight of the fact that print is still alive and, in my opinion, has a distinct future that plays to fixity, context and editorial judgment.

Pamela Newkirk: Award-Winning Journalist & Professor at NYU

What are your aspirations?

To continue to learn and grow as a scholar/writer/journalist and produce work that enlightens and brings us closer to our shared humanity. Most of my work has focused on the African American experience and, more broadly, on the African Disaspora because so much of that history has been under-explored, undervalued or distorted.

Pablo Poncini: Partner & CCO, TBWA\Buenos Aires

Career advice to those in your industry?

Work hard but also enjoy hard.